After leaving social media in 2021, the 30-year-old brand began to rethink how it educates its customers about its products and mission. Today, the 30-year-old brand is remodeling its 260 U.S. stores using old-school grocery store tactics to inform and entice customers. The mall bath-and-body brand’s strategy includes the streamlining...

K18, known for its always-on social media strategy, is taking things IRL. And, for the first time, it's launching in the metaverse. The two-fold pop-up and VR activation will launch this weekend. The biotech hair-brand, a bestseller at Sephora, is known for competing with Olaplex in the bond-building category, and...

Sponsored by QuickFrame by MNTN As Gen Z consumers spend more time scrolling and streaming than ever, video marketing has become a critical approach for fashion, beauty and luxury brands to engage with these audiences. To be effective, however, brands targeting Gen Z must ensure their video ads reflect the...

Under leadership of Bennett Fox-Glassman, Macy's svp of customer journey, the retailer is dedicating more resources to better understanding consumer behavior, in order to increase brand loyalty and ultimately drive sales.

As seen on both the runways and the streets, it was clear that nudity is back. Celebrities and models alike sported a preponderance of sheer clothing, skin-baring garments, and sometimes fully exposed private parts. The trend toward nudity reflects both the return of ’90s-era fashion trends — when risque looks, low-rise...

In 2020, while stuck at home, many people paid more attention to their health, wellness and beauty routines than they ever had before. Perhaps it offered a sense of control in a suddenly confusing world. Things like face tools, high-end sweatsuits and various creature comforts surged in popularity. Among the...

Wilberger sat down with Glossy ahead of her eTail West panel this week to discuss how Vince is embracing technology, why her pivot to retail from a non-retail background works to the company's advantage and how Vince is preparing for its next 20 years.

Some brands are more interested in making user-generated content part of their video strategy rather than influencer marketing.

For this week’s body-care conversation, Glossy sat down with NFL Wide Receiver and wellness influencer Odell Beckham Jr., aka OBJ. While OBJ is known for his impressive athletic abilities, the professional athlete has recently begun foraying into the wellness space, primarily through fitness and oral care.

If you didn't already know who Sofia Richie Grainge was, (24-years-old, daughter of Lionel Richie) you probably found out around the time of her April 22 wedding, to Elliot Grainge, at Hotel du Cap-Eden-Roc in Antibes, France. It was immediately likened to a royal wedding. TikTok had a field day....

This week, I look at the boom of upstart personal care brands, and talk with Target's Christina Hennington and Ulta Beauty's Kecia Steelman about the two retailers' partnership launching in August. 

“Where there’s a will, there’s a way,” Marcia Kilgore said of her journey from identifying unfair practices in beauty and launching Beauty Pie to raising $100 million in September. The funding is working to boost the company’s inventory and community.