Fashion

Tootsies’s hands-on approach to brand partnerships is translating to big sales per door

By Jill Manoff

May 10, 2025

Celebrating 50 years in business, the boutique born out of Houston is answering brands’ business needs in ways that are rare in the current retail landscape. As described by the designers it carries, the company’s sell-through rate is extraordinary, thanks to its seasonal buys that are bold, collaborative and informed by in-depth knowledge of its multi-generational shopper base. Plus, its robust marketing of designers, including regular in-store trunk shows and behind-the-scenes social videos, serves to introduce them to its engaged community. Emerging brands leverage Tootsies to build customer connections before opening a store of their own, and established brands reference its shoppers when considering what silhouettes to bet on each season.