The Glossy 50 honors the year’s biggest changemakers across fashion and beauty. More from the series →
This year, Willy Chavarria, the creative force behind his self-named label and svp of design at Calvin Klein, strengthened his prominent placement in the fashion industry. Known for his powerful blend of cultural commentary and fashion, Chavarria continued to use his designs to amplify messages about human dignity, inclusivity and the diverse expressions of American identity.
Born in Fresno, California, Chavarria grew up with a deep connection to his Mexican-American heritage, which is a perspective he brings into his work. “Fashion should have a soul,” Chavarria said. “My work is about telling stories that matter.”
The designer’s September 2024 show, held under a large American flag ahead, featured a performance by Chicano band Yahritza y Su Esencia and messages encouraging political engagement — ACLU Constitution copies and voter stickers were distributed to attendees. The future of immigration and deportation was among the key issues in the high-stakes election.
In 2024, Chavarria’s brand underwent a period of growth and “reinvigoration,” he said, thanks, in part, to his husband joining the business. “My husband’s focus on the business and finance side has been crucial,” Chavarria said. “It allows me to dive fully into the creative, while he brings structure and strategy.” With this foundation, the brand has achieved more global expansion, established more prominence in the European luxury market, and set up more manufacturing in Italy and France.
“We’re [doing] more luxury fabrics and tailored pieces,” Chavarria said, noting his goal of bridging streetwear and luxury without compromising inclusivity.
Moving forward, to ensure ongoing accessibility, Chavarria plans to launch special, limited-edition items at more affordable prices through seasonal drops and pop-ups. “I want the kid who can’t afford a $500 T-shirt to have something from my brand they can feel proud of,” he said.
Chavarria’s work also extends to advocacy. An outspoken supporter of democratic freedoms, he said he sees fashion as a medium for driving societal change. “Fashion exists because of the freedoms we have,” he said. “The right to love who you want, to read what you want — these are fundamental. And as the world watches us, it’s our job to defend them.” His commitment to these ideals has led him to collaborate with cultural icons like Kendrick Lamar, Madonna and Omar Apollo by blending music, art and fashion for a wider audience.
