search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Fashion

The Glossy guide to what’s in and out for 2020

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
By Glossy Team
Dec 23, 2019

Fashion and beauty companies have finally become focused on giving consumers what they really, really want. 

Gone are the days of big companies and editors setting the seasonal trends and dictating the style rules du jour. Today, brands are letting consumers take the lead: They’re looking to their shoppers to steer product development by meeting them in Facebook and Instagram groups and consulting them on features. They’re putting their own sales agendas on the back burner, serving up curations of products personalized to customers’ tastes. And they’re revamping their loyalty programs to give repeat customers perks they actually value. What’s more, they’re designing their stores to be welcoming customer hangouts versus showrooms, and they’re throwing exclusivity out the door, offering styles to customers of every size. 

With brands forfeiting control, consumers are carving out a fresh, refreshing fashion and beauty landscape. With that in mind, here’s our fourth annual guide to what’s in and out in the industries, for 2020.

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
Related reads
  • Fashion Week
    At NYFW, Alexander Wang to preview ‘meaningful’ new venture, AI-driven designs
  • Member Exclusive
    Luxury Briefing: NYFW begins its long-game move toward a US Open-style spectacle
  • Member Exclusive
    Glossy+ Research: Brand leaders weigh in on the effects of wholesale on direct sales channels
Latest Stories
  • Fashion Week
    At NYFW, Alexander Wang to preview ‘meaningful’ new venture, AI-driven designs
  • Member Exclusive
    Luxury Briefing: NYFW begins its long-game move toward a US Open-style spectacle
  • Beauty
    Lessons on influence from Glossy Pop NYC: ‘Be a creator first, founder second’
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2025 Digiday Media. All rights reserved.