Fashion

Vancouver-based Aritzia has recently experienced exceptional growth, going from $857 million in the fiscal year ending in February 2021 to $2.3 billion in sales three years later. Fueling that success has been the company’s increased prowess in digital channels, expansion in the U.S. and organic virality on TikTok, where #aritzia has 2.1 billion views. Two of the three have been actively driven by Jennifer Wong, who was named CEO in May 2022. “Getting more famous is one of our objectives,” she said.