search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email

Fashion

ChatGPT’s ad pilot pushes brands to rethink search and discovery
Beauty
The Knot joins OpenAI’s ChatGPT ad test as brands rethink AI visibility
By Zofia Zwieglinska
Feb 16, 2026

As OpenAI tests ads in ChatGPT, companies like The Knot are experimenting with conversational placements and AI-native discovery.

Related Coverage

  • Wellness Briefing: How OpenAI’s ChatGPT Health beta launch could impact the wellness industry
  • Supergreat taps into ChatGPT for AI beauty recommendations
  • What OpenAI’s new checkout means for luxury
Latest Stories
  • Luxury Briefing: Susan Alexandra is moving uptown as luxury shoppers get more selective
    Member Exclusive
    Luxury Briefing: Susan Alexandra is moving uptown as luxury shoppers get more selective
    Feb 13, 2026
  • The Glossy Fashion Podcast
    Glossy Podcast: How to dress an NBA star, with stylist Courtney Mays
    Feb 13, 2026
  • Member Exclusive
    Fashion Briefing: At NYFW, fashion brands are embracing department stores — even the embattled Saks Global
    Feb 12, 2026
  • Confessions of a designer who walked away from Saks: ‘If your retail partner is knocking you off, that’s a red flag’
    Fashion
    Confessions of a former Saks designer: ‘If your retail partner is knocking you off, that’s a red flag’
    Feb 10, 2026
  • Fashion
    How an indie bridal brand earned a major marketing moment at the Super Bowl
    Feb 9, 2026
  • Fashion
    As China’s fashion market recovers, Western brands are going all in on Lunar New Year
    Feb 9, 2026
  • The Glossy Fashion Podcast
    What goes into an NFL partnership? With Abercrombie & Fitch CMO Carey Collins Krug
    Feb 6, 2026
  • Luxury Briefing: Why Brunello Cucinelli thinks keyword search is holding luxury back
    Member Exclusive
    Luxury Briefing: Brunello Cucinelli thinks keyword search is holding luxury back
    Feb 6, 2026
  • Fashion
    Wolf & Badger is positioning itself as an anti-Saks to brands seeking new sales channels
    Feb 6, 2026
  • Member Exclusive
    Fashion Briefing: Brands are rushing to make fashionable sports merchandise — but is there enough demand?
    Feb 6, 2026
  • From prompts to products: How Puma is scaling AI co-creation with fans
    Fashion
    Puma is fueling engagement and community feedback with an AI platform centered on co-creation 
    Feb 4, 2026
  • Fashion
    Lulus beefs up its wholesale strategy with Nordstrom and Dillard’s expansions
    Feb 3, 2026
  • Fashion
    How Brilliant Earth is capitalizing on couples shopping for wedding rings together
    Feb 2, 2026
  • Luxury Briefing: Inside LMVH's "quiet opulence" jewelry brand Repossi, and its strategy as jewelry outpaces luxury
    Member Exclusive
    Luxury Briefing: Inside LMVH’s ‘quiet opulence’ jewelry brand, as jewelry outpaces luxury
    Jan 30, 2026
Show More

Looking for something?

The Glossy Fashion Podcast See More
  • The Glossy Fashion Podcast
    Macy’s reset: Bloomingdale’s momentum, beauty bets and the new department store model
    Apr 3, 2026
  • The Glossy Fashion Podcast
    The Glossy Podcast: As Middle East conflict escalates, luxury faces mounting pressure
    Mar 27, 2026
  • The Glossy Fashion Podcast
    A fashion brand’s guide to tariff refunds, with ArentFox Schiff’s Angela Santos
    Mar 20, 2026
Go to The Glossy Fashion Podcast page
Events See more
  • 29
    Apr
    New York, NY April 29, 2026
    Glossy x Modern Retail Leaders Dinner

    An exclusive, invitation-only dinner bringing together influential brand executives to discuss their biggest challenges and industry opportunities.

  • 13
    May
    Virtual May 13, 2026
    Glossy+ Town Hall: The New Rules of Retail

    This is a benefit reserved exclusively for Glossy+ members, subscribe to attend. Already a member? Log in to register. Thanks for being a Glossy+ member! Register to attend this member-exclusive event.   If you are a hot CPG startup, should you try to land Whole Foods or Sprouts as your...

  • 1
    Jun
    Miami, FL June 1-3, 2026
    Glossy E-Commerce Summit

    At Glossy’s E-Commerce Summit, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.

logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom Intelligence
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2026 Digiday Media. All rights reserved.