Luxury

In the last couple of years, the quiet luxury trend has shed light on the shopping habits of high-net-worth consumers — namely, their prioritization of quality, history and rarity, and their desire to be part of an exclusive club.  But for nearly 100 years, primarily in Milan, Richemont-owned leather goods brand Serapian has been catering to the demo. Now, to answer demand from its shopper base and seize the moment, the company is expanding to the states and beyond.