Luxury

Gab Waller is among a growing pool of luxury sourcing businesses and retail services that have emerged since the dawn of Instagram. Trading in convenience, speed and next-level customer service, the largely-social-media-based businesses are often fallback plans when a Google search falls short. Their offerings and processes reflect the state of the luxury market, including the vast impact of influencers and the evolving state of exclusivity. And their mere existence speaks to both the ongoing demand for luxury and the primary industry’s failure to meet customers where they are.