Glossy+ members stay ahead of the rapidly evolving fashion and beauty industries with access to exclusive content, like our quarterly research reports. In our newest edition, we surveyed beauty and wellness insiders to explore how their business models are evolving as the retail landscape shifts. Here’s a snippet of what we found. To read the full report, click here to become a Glossy+ member.
Customer acquisition has always been a challenge, but a crowded marketplace means brands must exert even more resources, particularly when it comes to marketing, in order to reach and retain consumers. By exploring diverse business models like internal subscriptions, customer referral and loyalty programs, and a seamless online-to-offline experience, brands are connecting with buyers better than ever before.
When it comes to selling through a third-party subscription service like Stitch Fix or Birchbox, it seems companies are inclined to at least think about it. Among Glossy+’s proprietary research panel of fashion (44.6%) and beauty and wellness (48.2%) industry insiders, 30.1% have never sold through a subscription service and aren’t considering it. But nearly half of executives surveyed — 44.6% — who haven’t sold product through these platforms now said they may go there.
To read the rest of the report, become a Glossy+ member here.