search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
  • Shop
search
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • Shop
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
customer acquisition
Fashion

Glossy Research: How brands are finding new routes to customer acquisition

By Erin Cunningham
Jun 14, 2019

Glossy+ members stay ahead of the rapidly evolving fashion and beauty industries with access to exclusive content, like our quarterly research reports.  In our newest edition, we surveyed beauty and wellness insiders to explore how their business models are evolving as the retail landscape shifts. Here’s a snippet of what we found. To read the full report, click here to become a Glossy+ member.

Customer acquisition has always been a challenge, but a crowded marketplace means brands must exert even more resources, particularly when it comes to marketing, in order to reach and retain consumers. By exploring diverse business models like internal subscriptions, customer referral and loyalty programs, and a seamless online-to-offline experience, brands are connecting with buyers better than ever before.

When it comes to selling through a third-party subscription service like Stitch Fix or Birchbox, it seems companies are inclined to at least think about it. Among Glossy+’s proprietary research panel of fashion (44.6%) and beauty and wellness (48.2%) industry insiders, 30.1% have never sold through a subscription service and aren’t considering it. But nearly half of executives surveyed — 44.6% — who haven’t sold product through these platforms now said they may go there.

To read the rest of the report, become a Glossy+ member here.

  • facebook
  • twitter
  • linkedin
  • email
Related reads
  • Fashion
    Weekend Briefing: Layoffs across multiple industries bode poorly for fashion
  • Member Exclusive
    Fashion Briefing: With activewear moving far beyond leggings, the market is experiencing a changing of the guard
  • The Glossy Week in Review
    Week in Review: eBay’s luxury play, the viral Schiaparelli show, the future of denim
Latest Stories
  • Fashion
    Weekend Briefing: Layoffs across multiple industries bode poorly for fashion
  • Member Exclusive
    Fashion Briefing: With activewear moving far beyond leggings, the market is experiencing a changing of the guard
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: De-influencing is TikTok’s response to overconsumption and inauthenticity
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Email
About Us
  • Advertise With Us
  • Digiday Media
  • Custom
  • Masthead
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2023 Digiday Media. All rights reserved.