At the Democratic National Convention this week, plenty of A-listers, from Lena Dunham to Elizabeth Banks, turned up to stump for Hillary Clinton, the first-ever woman presidential nominee in the United States.
And where the celebrities go, the high-fashion designers aren’t far behind.
At the Clinton campaign’s swag store, a new limited-edition collection features clothing from some of the fashion world’s biggest names, from Diane von Furstenberg to Tory Burch to Prabal Gurung. The collection, called “Made for History,” is “designed to help elect the first woman president of the United States, and Democrats from coast to coast.
There are 12 t-shirts in total. Each has the designer’s twist: Jewelry design Monique Pean has keywords that feature Clinton’s key policy issues like equal pay , immigration reform and education; Public School’s Dao-Yi Show and Maxwell Osborne have one called “Make History,”; while Prabal Gurung’s creation is a mishmash of red and blue designs. On each T-shirt’s sale page, there’s a message from the designer about why Clinton should be the next president of the United States. Each shirt sells for $45, and the Public School and Prabal Gurung ones have already sold out.
The campaign first teased the collection back in February with three designs from Marc Jacobs, Tory Burch and Public School. At the time, reaction was mixed, with Adam Wray, curator of FashionREDEF, telling Glossy’s sister site Digiday that the t-shirts were “ugly.” The fact the that shirts were $45 made her seem “elitist,” said critics on Twitter.
Clinton isn’t the only one on the campaign trail making fashion a part of her campaign. Republican nominee Donald Trump’s wife Melania took the stage at the RNC in a form-fitting Roksanda Ilincic dress that sold out within hours on the Net-A-Porter website. His daughter, Ivanka, wore one of her own creations — and then tried to sell it via her Twitter account.
First Lady Michelle Obama’s blue Christian Siriano pick for the DNC was also noted as a “political statement” by the New York Times.