search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
  • Shop
search
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • Shop
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
Fashion

Cass Dimicco, Aureum Collective: Influencer brand to know

By Sara Spruch-Feiner
Feb 28, 2022
  • Facebook
  • Twitter
  • LinkedIn
  • Reddit

This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media. 

Who: Cass DiMicco & Matt Hoyle (Aureum Collective)

Platform & Following: Instagram (339K followers), TikTok (30K followers)

What are you known for & how did you get your start?
DiMicco: The No. 1 thing people come to me for is fashion/styling. I quit my job in corporate fashion in 2017 to pursue influencing full time and have grown my platform by consistently posting looks and sharing my latest finds. 

What’s the brand: Jewelry

Find it: aureumcollective.com

View this post on Instagram

A post shared by AUREUM (@aureum.collective)

Why did you decide to bring a brand into this crowded marketplace?
DiMicco: When we launched Aureum, we had a clear vision for what we wanted the feel of our brand to be. We didn’t view the space as overcrowded, as we felt we could better serve our specific customer. We built our brand on the rich color of 24k gold and elevated chains, and then grew from there. Matt and I also felt that we were the perfect team to bring Aureum to life, and knew we could create something special together. 

What makes the brand different?
DiMicco: Our gold jewelry is plated with 24K gold, which is the richest hue. It gives our jewelry a distinct color that looks more elevated. 

Fun fact:  Aureum means “golden” in Latin. 

Best seller: Emma

To read the rest of The Glossy Pop guide to influencer-founded brands, click here.

All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission.

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
Related reads
  • Member Exclusive
    Glossy Summit Report: Social commerce, wholesale threats and DTC margins top brand challenges
  • Personalization & Service
    The luxury bridal category is on the rise, amid demand for more personalization
  • Top Marketers
    Forever 21 Chief Marketing, Digital and Omni Officer Jacob Hawkins: 2023 Top Marketers
Latest Stories
  • Special Projects
    Glossy’s Top Fashion & Beauty Marketers of 2023
  • Beauty
    Beauty brands battle for the bougie bathroom
  • Marketing Playbook
    The Ordinary taps OOH marketing to reintroduce its science-backed and affordable philosophy
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Email
About Us
  • Advertise With Us
  • Digiday Media
  • Custom
  • Masthead
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2023 Digiday Media. All rights reserved.