This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.
Who: Cass DiMicco & Matt Hoyle (Aureum Collective)
Platform & Following: Instagram (339K followers), TikTok (30K followers)
What are you known for & how did you get your start?
DiMicco: The No. 1 thing people come to me for is fashion/styling. I quit my job in corporate fashion in 2017 to pursue influencing full time and have grown my platform by consistently posting looks and sharing my latest finds.
What’s the brand: Jewelry
Find it: aureumcollective.com
Why did you decide to bring a brand into this crowded marketplace?
DiMicco: When we launched Aureum, we had a clear vision for what we wanted the feel of our brand to be. We didn’t view the space as overcrowded, as we felt we could better serve our specific customer. We built our brand on the rich color of 24k gold and elevated chains, and then grew from there. Matt and I also felt that we were the perfect team to bring Aureum to life, and knew we could create something special together.
What makes the brand different?
DiMicco: Our gold jewelry is plated with 24K gold, which is the richest hue. It gives our jewelry a distinct color that looks more elevated.
Fun fact: Aureum means “golden” in Latin.
Best seller: Emma
To read the rest of The Glossy Pop guide to influencer-founded brands, click here.
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