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Fashion

Arielle Charnas, Something Navy: Influencer brand to know

By Sara Spruch-Feiner
Feb 28, 2022

This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media. 

Who: Arielle Charnas (Something Navy)

Platform & Following: Instagram (1.3 million followers)

What are you known for & how did you get your start?
I am an entrepreneur and influencer. I started my blog, Something Navy, in 2009 as a side hobby. For me, the key to growing Something Navy was authenticity — not only sharing my fashion finds but also giving my community a look into my day-to-day life, so we could grow together. Now, 10+ years later, Something Navy has evolved into a massive lifestyle and media brand. We have opened five brick-and-mortar stores, and created women’s and children’s apparel, sleepwear, home and bath collections, and, most importantly, a safe, fun space for so many people.

What’s the brand: Women’s and children’s apparel, sleepwear, home and bath

Find it: Somethingnavy.com and Something Navy stores (two in NYC, 2  in CA, 1 in Dallas)

View this post on Instagram

A post shared by Something Navy (@somethingnavy)

What makes the brand different?
There are so many incredible brands out there, but I think what Something Navy does really well is that we’re constantly engaging with our community to make pieces that they’re asking for and want. We’re speaking to them throughout the whole design process; from cut to color, they’re a part of the creation of each collection.

Why did you decide to bring a brand into this crowded marketplace?
My team and I are constantly engaging with the Something Navy community, and one thing we found was that no one was asking their community what they wanted. With the Something Navy brand, I wanted to deliver pieces to my community that they actually wanted and were asking for.

Best seller: Classic Button Up Shirt

To read the rest of The Glossy Pop guide to influencer-founded brands, click here.

All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission.

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