search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Influencer-Founded Brand Guide

Yasmin Maya, BirdyLashes: Influencer brand to know

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
By Gabriela García-Astolfi and Sara Spruch-Feiner
Jul 18, 2023

This profile is part of the Glossy Pop Guide to Influencer-Founded Brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.  More from the series →

Yasmin Maya’s career in makeup was born out of her immigration story. When Maya found herself back in Mexico waiting for her U.S. residency papers, she started a YouTube makeup channel. Her easy-to-follow contour, fake eyelashes and other makeup tutorials quickly grew her audience. Now, Maya has millions of subscribers and a community that connects with her inclusive philosophy. In 2021, Maya founded her own makeup brand, Birdy Lashes, to simplify eyelashes for everyone. Maya incorporates her Mexican heritage throughout the brand. For example, she filmed Birdy Lashes’ teaser video in Tijuana while sporting a charro-inspired suit. 

Platform: Instagram

Why did you decide to bring a brand into this crowded marketplace?

It had always been a dream of mine and after the birth of my daughter I wanted to show her that if you have a dream you can achieve it by working hard and I wanted people to have access to luxurious lashes and the simplicity of application. 

What makes the brand different?

We always want to represent our culture through our brand and having it be very accessible with high quality products. 

Fun fact:

I burned my lashes off and that’s where the passion for false lashes comes from. 

Best seller:

Gemini and Bare lashes 

All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission.

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
Related reads
  • Earnings
    E.l.f Beauty CEO talks price increases and Sephora expansion: ‘We see the potential to more than double our business’
  • Expansion Strategies
    Bath & Body Works products will now be sold at college bookstores
  • The Glossy Beauty Podcast
    An insider’s guide to K-beauty’s US renaissance, plus industry news
Latest Stories
  • Earnings
    E.l.f Beauty CEO talks price increases and Sephora expansion: ‘We see the potential to more than double our business’
  • Expansion Strategies
    Bath & Body Works products will now be sold at college bookstores
  • Member Exclusive
    Fashion Briefing: True Religion’s exuberant marketing strategy is already paying off
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2025 Digiday Media. All rights reserved.