This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.
Who: Siffat Haider & Nish Samantray (Arrae)
Platform & Following: Instagram (56.2K followers)
What are you known for & how did you get your start?
Haider: Before Arrae, I was a lifestyle blogger and grew my following through sharing content about wellness, skincare, and travel.
What’s the brand: Supplements
Find it: Arrae.com
Why did you decide to bring a brand into this crowded marketplace?
Haider: I’m very purpose-driven and felt like the wellness space needed to be shaken up. Women were constantly complaining about being bloated and anxious, and I knew I could solve that with fast-acting, therapeutically-dosed natural blends. My co-founder (and husband) Nish and I wanted to create a brand that would be efficacious and solve real problems for women, trusted by wellness professionals, and still look beautiful and be fun to integrate into routines. No more shoving your supplements into your kitchen pantry and forgetting about them. I wanted to create Arrae because I wanted women to feel as excited about their supplement routine as they do about their skin-care routine.
What makes the brand different?
Haider: Our products work in under an hour. We work with naturopathic doctors to formulate science-backed products consisting of vitamins, minerals, herbs and fruit-based enzymes sourced from the most potent part of every plant to ensure the highest quality, therapeutic products.
Best seller: Bloat
To read the rest of The Glossy Pop guide to influencer-founded brands, click here.
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