Beauty

In June 2022, The New York Times reported that #BookTok, a phenomenon on TikTok, had helped authors sell 20 million printed books in 2021. Of course, TikTok is also known for its great influence on the beauty industry, in nearly every category. On TikTok, the two worlds have long intersected, mainly through readers matching their manis to their latest reads. According to Spate, the hashtag #booktok, when paired with a hashtag related to nail art, has 42.2 million total views.