Beauty

Just as The Center was launching, incubators like SOS Beauty were becoming more forward facing and retailers like Target and QVC were making a go of creating their own owned brands alone. The private label beauty segment was becoming so very crowded. Flash forward three years and that crowding is even more pronounced as talent agencies like Creative Artists Agency (CAA) or United Talent Agency (UTA) hope to translate so many of their celebrities and influencers into brand founders. On a smaller scale, NBCUniversal has a partnership with Volition Beauty for its own network talent. Currently, beauty is deluged with celebrity-fronted beauty brands. And in calls with entrepreneurs and brands large and small, the word “incubator” is used more times than I can count.