This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.
Who: Manuel Gutierrez, aka Manny MUA (Lunar Beauty)
Platform & Following: YouTube (4.8M followers), Instagram (4M followers)
What’s the brand: Makeup
Find it: Lunar Beauty
What are you known for & how did you get your start?
I’m known for being one of the first male beauty gurus, which really took off when I became the first male face of Maybelline in 2017.
Why did you decide to bring a brand into this crowded marketplace?
I believe that there is room for everyone in any space. For me, it’s about not seeing things that I wanted to see in the marketplace. I created Lunar Beauty to create things that are my aesthetic and visually pleasing to me, that I haven’t experienced or seen elsewhere.
What makes the brand different?
We are an indie, Latinx family-owned business with a small, but very strong and mighty team who pour our sweat and tears into the brand and every product. I have conceptualized and tested every single product we’ve ever made, from start to finish.
Best seller: Moon Prism Brush Palette
To read the rest of The Glossy Pop guide to influencer-founded brands, click here.
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