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Beauty

Julie Sariñana, Color Dept: Influencer brand to know

By Sara Spruch-Feiner
Feb 28, 2022

This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media. 

Who:  Julie Sariñana (Color Dept)

Platform and following: Instagram (6.5M followers)

What’s the brand: nail polish

Find it:  www.colordept.com, Revolve.com

Why did you decide to bring a brand into this crowded marketplace?
I felt like there was a lack of storytelling in the nail industry. I wanted to be able to elaborate on the fashion-forward aspect of nails, color and self-expression through our branding and imagery. I liked the idea of being a brand that was a hub for fusing unique style with self-care. 

What makes the brand different?
Our 85% Bio-Sourced formulas, and brush, bottle and cap all make for a unique nail painting experience! I believe our mission and our voice are a new take on nail design. We are clean, plant-based and vegan, which also brings an added element of awareness to Color Dept. We want to be good to the planet! 

Fun fact: The brand was inspired by my brother’s trendy nail salon in Silverlake. I worked there for four years in my early twenties, and that’s when I knew I wanted to create my own nail polish. I wanted to create something fun and different, compared to what was on the market.

Best Seller: Sugar Cookie

To read the rest of The Glossy Pop guide to influencer-founded brands, click here.

All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission.

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