This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.
Who: Julie Sariñana (Color Dept)
Platform and following: Instagram (6.5M followers)
What’s the brand: nail polish
Find it: www.colordept.com, Revolve.com
Why did you decide to bring a brand into this crowded marketplace?
I felt like there was a lack of storytelling in the nail industry. I wanted to be able to elaborate on the fashion-forward aspect of nails, color and self-expression through our branding and imagery. I liked the idea of being a brand that was a hub for fusing unique style with self-care.
What makes the brand different?
Our 85% Bio-Sourced formulas, and brush, bottle and cap all make for a unique nail painting experience! I believe our mission and our voice are a new take on nail design. We are clean, plant-based and vegan, which also brings an added element of awareness to Color Dept. We want to be good to the planet!
Fun fact: The brand was inspired by my brother’s trendy nail salon in Silverlake. I worked there for four years in my early twenties, and that’s when I knew I wanted to create my own nail polish. I wanted to create something fun and different, compared to what was on the market.
Best Seller: Sugar Cookie
To read the rest of The Glossy Pop guide to influencer-founded brands, click here.
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