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Beauty

Camila Coelho, Elaluz: Influencer brand to know

By Sara Spruch-Feiner
Feb 28, 2022

This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media. 

Who: Camila Coelho (Elaluz)

Platform & Following: Instagram (9.5M followers)

What are you known for & how did you get your start?
My career as a content creator stemmed from a deep love of beauty that started when I was growing up in lively, energetic Brazil. I followed my passion and became a makeup artist and began creating YouTube makeup tutorials for friends, which is where my following began to grow. From there, I began to work with incredible beauty and fashion brands and developed the platform I have today!

What’s the brand: All things beauty — makeup, skin care, hair products and more

Find it: Elaluz.com, Ulta Beauty, Revolve.com, Net-a-porter.com, Saks.com

Why did you decide to bring a brand into this crowded marketplace?
I’ve spent 10+ years trying every brand on the market, narrowing in on my all-time favorites for the warm, glowy look that I love, but I didn’t feel like the current market had nailed it just yet. I wanted to create a collection of products hyper-focused on giving that glow vis-à-vis skin care AND makeup! We brought to life this idea of a full-spectrum bronze that could warm and light up the skin in a dimensional way — more than just a flat-toned compact. That’s where the brand is heading, and we’re so excited!

What makes the brand different?
The Brazilian ingredients thoughtfully woven throughout every single product are definitely a highlight. These ingredients boost every product to help achieve glowing skin, from the Beauty Oil to the Liquid Bronzer.

Best seller: Stick Bronzer with Camu Camu

To read the rest of The Glossy Pop guide to influencer-founded brands, click here.

All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission.

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