- Alibaba’s Tmall woos luxury brands to sell to its invite-only loyalty club for big spenders
Tmall's new Luxury Pavilion Club offers top-spending customers a suite of benefits, including exclusive sales, event invites, flexible payment options and first access to new products. There are two tiers to the program, with a premium membership providing customers with a personal shopping concierge and offline perks like spa sessions...
- How Coach is applying its brand restructuring strategy to Kate Spade
On Tuesday, Tapestry CEO Victor Luis laid out a plan for Kate Spade, which the company acquired in 2017. It includes better controlled inventory, a new strategy for capitalizing on growth in China, faster design and production cycles, and improved customer targeting and services using the Tapestry customer database, which...
- Coach is bringing its previously ubiquitous logo back to collections and ad campaigns
The Coach logo, once ubiquitous, has disappeared from stores and advertising campaigns in recent years as the brand has attempted to bring luxury back to the American fashion house. But Tapestry CEO Victor Luis said that, over the summer, "pent-up demand" has resulted in the return of the logo.
- With Denim Lab, Diesel prioritizes innovation in product design
Diesel's Italian headquarters are now home to a Denim Lab, where the brand's designers are experimenting with new technologies, like laser-cutting and dyeing techniques, in order to insert newness into the brand's selection.
- The evolution of the FTC’s influencer marketing guidelines, explained
Influencer marketing, now a billion-dollar industry, has historically evaded disclosure agreements. Recent FTC crackdowns imply that's going to start changing.