Christy Dawn’s land stewardship program, turns fashion consumers into soil advocates For many brands, returning to the roots is all about design aesthetics and coming back with a redefined vision. With land stewardship, returning to the roots is all about involving the consumer in the sustainability journey. Womenswear company Christy Dawn is doing exactly that, launching a program where consumers can...
Fendi is reinventing itself with collaborations, but what about sustainability? With Fendace and Fendi x Skims, pre-war fashion house Fendi is going through a transformation via an array of social media-savvy strategies. However, without committing to sustainability within its products, can Fendi truly bounce back with these initiatives?
How VF Corp is reinventing the rubber and leather supply chains The global apparel company behind Timberland and the North Face has made the world’s first climate-positive leather supply chain using regenerative agriculture. VF’s leather supply chain in Brazil was linked to deforestation in 2019, which prompted the company to withdraw its sourcing from the region and update its processes.
Why garment labels will unlock a more sustainable fashion industry Clothing identification is not just for the consumer -- it also informs the end of life of a garment, making recycling easier. Thus, emerging technologies are set to create global change around the standardization of garment identification.
Inside Zalando’s approach to circular fashion For many multi-brand retailers, transforming their business into a circular one has not even begun. Zalando is taking multiple steps with bold regenerative material initiatives, early adoption of a pre-owned section and a culture driven by solutions.
How The New Guards Group is redefining luxury From the latest work partnering with Farfetch on the online fashion company’s first brand of closet staples to supplying the market with streetwear brands that work for Gen Z, the New Guards Group is developing a new type of luxury brand.
Sales slow at Kering, with Gucci falling short of expectations On its earnings call on October 19, chief financial officer Jean-Marc Duplaix assured that Gucci’s prospects are stable, bolstered by the investment in the brand made this year and an expectation of increases in the next quarter. The brand has previously been growing at an accelerated pace, but growth has...
How fashion is still spreading misinformation around sustainability data A new report titled "Cotton: A Case Study in Misinformation" looks at debunking false claims present in the cotton industry, plus lays a roadmap for accurate data research and industry-wide data transparency. As the 2021 United Nations Climate Change Conference (COP26) comes around on October 31, there's increasing focus on...
What makes the D&G NFT different from the rest? Aiming to reset the brand image after a tumultuous couple of years following a number of contemptible statements made by the designers and a derogatory video of a Chinese model eating spaghetti with chopsticks aimed at the Chinese luxury market (now worth $290 billion), Dolce & Gabbana have come out...