Vans Global CMO Kristin Harrer: 2022 Top Marketer In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.
In aim to revitalize the brand, Clarks teams with Gen-Z athletes and gamers for Roblox Stadium Realizing the significant market opportunity in the U.S., Clarks wanted to be present on the key platform for kids: Roblox.
How Everlane develops influential impact reports Everlane is working to tie its ESG strategy to different areas of its business. In April, the brand came out with its latest impact report, offering a useful blueprint for larger brands to create more responsible business practices.
How American Eagle is putting Snap’s new AR updates to the test In April, Snapchat announced new features for its AR brand platform, including tools to quickly create more accurate 3D assets and expanded AR try-on through its Dress-Up section. American Eagle, one of Snapchat's beta testers, has been expanding its AR product assortment in step, to target its core Gen-Z consumers...
Younger shoppers are propping up the resale market Consignment company ThredUp’s latest report shows that Gen Z and millennials are choosing secondhand over other categories.
Are FL and TX fashion’s new NY and CA? Texas and Florida are fast becoming epicenters for a new era of American fashion.
How Warm & Wonderful, Princess Diana’s iconic sheep sweater brand, made a global comeback By upping its focus on brand values and quality, and its link to popular culture, leisurewear brand Warm & Wonderful is rising to its iconic status once again after being worn by Princess Diana 40 years ago. Warm & Wonderful has done over $5 million in sales with over 20,000...
Fashion tech has evolved to include 3D weaving and million-data-point body-scan technology that ensure perfect sizes, and made-to-order items that reduce waste.
E-commerce giants adjust after sales decline The e-commerce situation is changing after two years of pandemic-related sales increases. Consumers have returned to in-person shopping and are also reining in their spending habits with inflation.