OpenAI launches “Instant Checkout” inside ChatGPT while unveiling the Sora video app. Can luxury brands preserve storytelling, manage margins and navigate global AI regulation in this new commerce era?

In this week's luxury briefing, a deep dive into how fashion films are made and why they are becoming popular brand-building vehicles. Also, Harrods's buying director's highlights from Milan Fashion Week, LuxExperience's earnings, executive moves, and the latest Glossy podcast focusing on Milan Fashion Week.

Zofia Zwieglinska, Jill Manoff and guest co-host Madeline Galassi, style director of Betches, discuss NikeSkims, plus Burberry and Simone Rocha in London, and Gucci and Bottega in Milan.

At London and New York Fashion Weeks, brands including AK/OK, Rixo and Luke Azzopardi turned runways into launchpads for U.S. expansion.

At Dilara Findikoglu’s Spring 2026 show at the Barbican, more than 100 guests were left stranded outside amid overcrowding and safety concerns. The incident highlights London Fashion Week’s ongoing issues with access, PR mismanagement and the absence of re-sees.

In this week’s luxury briefing, Amazon Luxury’s Trisha Gregory details the platform's Saks tie-up and brand expansion, and the reasons why Prime Video and AI will shape the future of Amazon Luxury Stores. Also, an inside look at a new luxury climate event during Climate Week in NYC, as well...

Eva Erdmann tells Glossy how Kate Spade will use hero products and new campaigns to reconnect with Gen Z and drive a long-term turnaround.

Brilliant Earth’s second Jane Goodall capsule leans on carbon capture diamonds, recycled gold and values-led storytelling to win Gen Z and millennial buyers, as De Beers faces falling sales and industry upheaval.

In London, Patrick McDowell debuts digital product passports and ready-to-wear on the runway. Plus, Chopova Lowena scales subculture, and eBay pushes resale.