Brands like P448 are aiming to establish luxury positioning through their choice retail locations. P448 most recently set up shop on the Rue du Faubourg Saint-Honoré in Paris, right next to Hermès. 

In the interest of collaboration across the supply chain, many fashion brands are working in tandem with their manufacturers to create a smoother and more sustainable product production pipeline. Adore Me, which started its own manufacturer evaluation called the Green Adore Me Manufacturer Evaluation (GAME) in 2019 realized that Sri...

As the largest search engine in the world, Google’s ecommerce changes greatly affect fashion brands who want to position themselves front and center for customer discovery. The new shopping tools including 3D products, buying guides and shoppable looks were announced Wednesday at the annual Search On event, making it easier...

Paris Fashion Week started with a bang on Monday with many fashion houses pulling out all of the stops to attract new fans. Among them are upcoming designer Victor Weinsanto and established house Balmain, which are both experimenting with NFTs to increase access to their brands. 

In advance of the shows in Milan this week, Diesel sent guests glass butt plugs in signature red boxes, while young streetwear designer brand GCDS sent out plushie aliens, an emblem of the brand, in keepsake boxes. Prada chose wearable paper coats for its menswear show, while womenswear guests received...

Reformation, the sustainability-focused clothing brand, is focused on growing its retail footprint. The brand currently has 35 stores across the U.S., Canada and the U.K. It's now opening two new stores in south London, one in the highly anticipated Battersea Power Station in Battersea, alongside brands like Abercrombie & Fitch,...

Tuesday marked the last day of London Fashion Week. Multiple young designers showed their first catwalk collections, while a two-part collection debut by designer Richard Quinn served as the week's big finale. With Quinn receiving the inaugural Queen Elizabeth II Award for British Design back in 2018, the first part...

Super Sunday at London Fashion Week featured some of the biggest brands, this time inspired by tradition and women. Among them: 16Arlington, Nensi Dojaka, David Koma, Rejina Pyo, Halpern, Erdem and Simone Rocha. Even upcoming designers shared the same thought. For example, for her collection, Yuhan Wang looked to female...

London Fashion Week’s third day kicked off with both new names like Masha Popova, who held her first catwalk show at the British Fashion Council’s NewGEN show space by Selfridges, and consumer-popular brands like Rixo.