U.S. brands like Rebecca Minkoff, EB Denim and Rent the Runway are turning to services like Route and Olive for more sustainable shipping and packaging options.

Tommy Hilfiger, Collina Strada, Karl Lagerfeld and Rebecca Minkoff are among brands that focused on digital activations during New York Fashion Week.

Buffalo, a rave culture-bred footwear brand launched in 1979, is upping its focus on the U.S. market.

On Wednesday afternoon, the world lost Queen Elizabeth II. She was 96 years old. The monarch reigned for 70 years, influencing fashion, music and culture across the globe. The fashion industry reflects on her passing.

Influencers have made a home for sustainability conversations on TikTok, but brands are having a harder time bringing their sustainability initiatives to the forefront. Events that focus on sustainability in an open forum, like this week’s Puma Conference of the People in London, are proving effective for engaging target audiences. 

L.A.-based modeling agency Photogenics has launched a dedicated avatar division, centered on model-created avatars for use in shoots, drops, wearables, events and modeling jobs in the metaverse. While eliminating the need for model travel and costs, the avatars also open up a direct revenue stream as the models’ digital twins.

With counterfeit products showing up on U.S. luxury retailer shop floors, security and tracking are a growing concern for brands and retailers alike. The solution, according to some, is to equip products with RFID tags, NFC tags or digital twins, from the start.

For the duration of August, Kickers U.K. launched a Roblox back-to-school campaign through the Fashion Famous and Shoe Simulator games. It attracted 8.5 million try-ons in two weeks and reached over 10 million players. 

ZERO10’s proprietary AR clothing technology will allow customers to try-on five digital-only pieces at the concept space designed by Crosby Studios, making it one of the first companies to do so in a retail location. A limited number of daily visitors that can sign up on the event’s website, which is...