Launched on Friday, the collaboration between sneaker brand P448 and Olympic hopeful skateboarder Yam Behar proves the power of an athlete-brand relationship that goes beyond a typical influencer deal. It's also resulted in a better technical product. 

Fashion brand and material innovation company Pangaia has been known for groundbreaking clothing concepts since its inception in 2018. Now, after integrating traceable digital passports into its products in 2021, it's introducing the first digital passport-enabled peer-to-peer resale platform. 

As the sneaker industry grapples with overproduction and waste, Converse is continuing to innovate around what can be upcycled into shoes. On Tuesday, the brand launched the latest style in its rotating Upcycled capsule collection. Dubbed the Upcycled Flannel Chuck 70, its uppers are made from deadstock flannel material. 

British fashion brand Aligne has achieved 600% year-over-year revenue growth over the last six months, even as customers in the U.K. have cut back on spending due to the cost-of-living crisis and recession worries. One of its sell-out items, the Gabrielle denim dress, now has a waitlist of 12,000, and the...

For college students, the back-to-school season often entails campus tours, branded gear and rush recruitment. This year, brands got in on the action through #RushTok, AR immersive experiences and campaigns featuring college football stars.

Store employees and their interactions are becoming more important for brands, with consumers becoming more discerning and competition for their dollars at a high. To ensure the right representatives are in place, brands' hiring processes are becoming more rigorous. That's especially true when the associates are also appearing on the...

Lingerie brand Adore Me has newly embraced an incubator-like process of working with technology and sustainability partners; it's focusing on long-term partnerships and innovative startups.  

As Claire’s inks a new partnership with creative gaming studio Super League pushing further into digital worlds, data is showing that some brand experiences are not seeing consistent visitor numbers, while other brands move on to more adult player games like Fortnite. 

Diamond shopping is changing, thanks to Gen Z breaking the old rules. Younger customers aren't thinking about diamonds as things that are reserved for special occasions or required to look a certain way or carry a specific price tag.