The natural diamond industry is leveraging AI grading to compete New York-based Rare and Forever first started training AI to grade diamonds in 2018, to make the classification of its diamonds more uniform and accurate. Now, it's offering the service to natural diamond retailers, as competition with online and lab-grown diamond retailers heats up.
How Clarks is leveraging media retail networks Footwear brand Clarks has achieved significant marketing success through retail media networks, as former go-to marketing channels have become less reliable.
Fashion Briefing: How generative AI is changing the industry Going beyond the advanced analytics that brands have been using for years, generative AI is allowing brands to create content quicker and, most of the time, at a lower cost.
Beauty brand Klorane invests in a Twitch campaign with niche content Brands are leveraging the live-streaming platform Twitch to offer unique content that engages viewers. French beauty brand Klorane's Twitch strategy was centered on an educational nature and gaming stream called “BotaniQuest.” It featured influencer and streamer Baghera Jones playing cowboy video game "Red Dead Redemption 2", in a quest to...
Fashion Briefing: The potential impact of Coachtopia, the new sub-brand from Coach Coach’s new sub-brand, Coachtopia, is focused on products for a Gen-Z audience with circularity embedded from the design stage. It has dedicated TikTok and Instagram accounts, as of April 18, and its debut collection has already sold out twice. But is it as good as it seems?
Exclusive: EBay launches ‘Certified by Brand’ luxury resale Launching on Thursday, the eBay “Certified by Brand” program is based on direct partnerships between the marketplace and luxury brand partners. Brands taking part in the program gain access to consumer insights from eBay's global network of shoppers, which they can leverage to inform the pricing and imagery of their...
Exclusive: Digital fashion brand Play! Pop! Go! launches first physical collection Play! Pop! Go! aims to be a more playful and immersive fashion brand and gaming world than what already exists.
Exclusive: Coty launches employee-focused metaverse space Coty Campus Built as a gamified training place for its workforce, the Coty Campus is a first-of-its-kind experience for a beauty company. Launching in the fall, it's intended to transform relationship-building and collaboration among Coty's 11,000 global staff members.
Farfetch is making a case for luxury virtual try-on Global online fashion marketplace Farfetch recently tested how a virtual try-on offering would improve conversion and engagement. It found that, compared to going to a store to try on a product, luxury customers would rather use virtual try-on when they're early in the path to purchase. In addition, they'd rather...