Tech companies are increasingly courting fashion brands to provide accurate e-commerce try-on features to reduce returns. Now, Google’s newly launched AI diffusion-driven VTO (virtual try-on), announced on June 14, is set to serve as competition by offering its search engine-based product free of charge for brands that are part of...

NFC tag technology for fashion has come a long way since its initial implementation by Adidas in its sneakers in 2014. In 2023, brands are being challenged to build out the digital experience around NFC tag integration to make it worthwhile, or they face a sunk cost. 

Launching on Tuesday, Puma’s second digital world and shopping experience, Black Station 2, expands on the company’s initial launch into web3. Its first web3 project, Black Station 1, launched last September at NYFW as part of its "Futrograde" fashion show. The brand used learnings from its community to inform the...

Mid-size fashion brands like Rhode and Loeffler Randall are expanding into homeware, as fashion looks to diversify its offering by extending strong brand IP and aesthetics into the category. 

Retail innovations including clothes with RFID tags, digital mannequins and seamless checkouts are removing the friction in the shopping experience — and exceeding Gen Z's expectations.

The Apple Vision Pro headset, which debuted at the Apple Conference on June 5, is bringing an injection of innovation into the field of wearables. The field had stalled with clunky headsets and glasses from companies like Meta and Snap. But fashion industry experts are hopeful about the new iteration's...

Dream Assembly, the 1-year-old luxury brand accelerator, is moving beyond its core focus of visually appealing digital fashion startups like DressX. Now, the executives leading the program are looking for backend innovators who can facilitate the seamless infrastructure set to fuel the evolving fashion and technology landscape.

To break through the wedding noise, couples are going the extra mile to specialize their wedding looks, rings and experiences. As a result, modern bridal companies are updating their offerings to meet consumers' rising expectations.

In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.