LePrix establishes offices in Japan amid the market’s rising resale demand The fashion resale market in Japan is experiencing robust growth, driven by evolving consumer attitudes toward sustainability and the increasing appeal of unique, vintage and luxury items.
How brands are preparing for new regulations on products and processes The fashion industry is undergoing a significant transformation as new sustainability-linked regulations demand greater transparency and sustainability. From global initiatives to country-specific laws, these rules are reshaping how companies operate, forcing them to disclose detailed information about their supply chains and minimize their environmental impact.
How greenwashing became the fashion marketer’s biggest concern “Greenwashing is really about marketing, which is why it's particularly strong in the fashion industry,” said George Harding Rolls, campaign lead at advocacy organization Actions Speak Louder. “We've all become very concerned about the climate crisis and other environmental and social sustainability issues. The fashion industry has seen that as...
Fashion Briefing: How brands are getting involved with the 2024 Olympics This week, an in-depth look at brands' Olympics strategies, plus, the current challenges around AI, the latest funding rounds, new executive shifts and other news to know.
Maison Margiela aims to drive loyalty with new phygital product launch This week, both Maison Martin Margiela and the digital fashion startup Mmerch launched web3 products catered to collectors.
Rixo embarks on U.S. expansion with new website and pop-up shop Nine-year-old fashion brand Rixo is expanding its global footprint by launching a pop-up shop in SoHo, New York on April 22. The U.K.-based brand — known for occasion dresses including wedding guest looks — plays in a space similar to Reformation, albeit with a distinct retro British aesthetic.
Why brands are taking a less-is-more approach to marketing In an era where a brand's message is often lost on noisy digital channels, a group of fashion brands is shifting toward analog marketing methods and reversing old notions about effective marketing.
How PatBo is using limited-edition styles to grow its DTC business Brazil-based fashion brand PatBo is laying the foundation for a strong U.S. community through a newly opened Miami store specializing in limited-edition pieces.
Fashion Briefing: Film x fashion collaborations are now luxe This week, a look at eyewear brand Selima Optique's strategy for creating sell-out glasses in collaboration with the Oscar-winning film "Poor Things." Plus, the trends inspired by Beyoncé’s "Cowboy Carter" album and the executive shifts announced this week.