Marketing a fashion show has never been more important. So, at Paris Fashion Week, which wrapped on Wednesday, 108 brands vied for attention from brands, buyers and the public on social media and beyond. While viral moments were all the rage two years ago, strategies are becoming more sophisticated as...

The world's biggest textile-to-textile recycler, based on volume, Sweden-based Renewcell filed for bankruptcy on February 25. But the story of its demise started much earlier and points to wider issues within the fashion industry and its lack of readiness to tackle post-consumer material innovation.

In this week’s briefing, a look at the future of European sustainability policy, based on conversations at the European Fashion Alliance conference in Brussels. Plus, how Renewcell’s bankruptcy fits in.

Hair resale on the platform is growing, with items being resold for 97% more than the original selling price. Five hundred units of virtual hair designed by a creator sold out when originally sold for 79 Robux. They are now reselling for about 3,000 Robux, which is the equivalent of...

Companies including online the wholesale marketplace Faire and the London concept store Lone Design Club are increasingly using data to drive their strategic decisions.

Jewelry brand Bario Neal is betting big on creating custom jewelry keepsakes as opposed to disposable packaging.

Launched on February 22 to Wrangler NFT holders, Wrangler collaborated with vintage clothing brand MNTGE to create a blockchain-integrated line of vintage Wrangler clothing. The collection featured 60 pieces with phone-scannable near-field communication tags. The tags offer traceability and access to exclusive brand content.

There's a growing industry of “sneaker labs” and “incubators” that are redefining sneaker ideation, production and distribution. This comes at a time when the sneaker market has become fragmented, with big brands partnering with cooler names to create demand.

On Tuesday, Ulé, the French beauty brand launched in 2022 by Shiseido Company, announced that its newest product, the C-Bright serum launched last week, now comes with a digital product passport.