For a brand with more than 100 stores nationwide, choosing not to use them is an unexpected move. That was the case with J.Crew’s launch of The Rollneck Remix — a New York Fashion Week–timed collaboration with five emerging designers — exclusively through a four-day pop-up at 75 Spring Street...

As OpenAI tests ads in ChatGPT, companies like The Knot are experimenting with conversational placements and AI-native discovery.

In this week's Luxury Briefing, I chat with Susan Korn, founder of jewelry brand Susan Alexandra, about the brand's experience-focused second store, located on Madison Avenue and opening on Friday. Also, a look at Farfetch's Lunar New Year brand partnership strategy, a luxury earnings recap and news to know.

As generative AI reshapes product discovery, Borghese and RoC outline how they are rebuilding PDPs, content and search strategy to maintain visibility.

Years before department store relationships became a public flashpoint, designer and independent brand owner Hadley Pollet said she saw the warning signs and chose to leave the distribution channel.

For this week’s Luxury Briefing, I sat down with Francesco Bottiglieri, chief of humanistic technology at Brunello Cucinelli, to get an inside look at the new Brunello Cucinelli AI-driven website. He broke down why most luxury websites no longer reflect how customers actually shop and how Brunello Cucinelli is trying...

As bankruptcies, tariffs and de minimis changes reshape fashion retail, Wolf & Badger is stepping in to help independent brands survive and scale in 2026.

Puma is scaling AI-powered fan co-creation. Its relaunched AI Creator platform drew 35,000 users in its first week and is now shaping future kit design.

For this week's Luxury Briefing, Glossy spoke to Repossi CEO Anne de Vergeron at Shoptalk Luxe in Abu Dhabi about the brand's design- and art-led growth. Also, a look behind the scenes at what is working for luxury brands in creator marketing. Plus, executive moves at On Holding, news to...