How Aerie turned pajamas into an all-day, year-round business Sleepwear has emerged as one of Aerie’s most meaningful growth drivers as the broader apparel market remains uneven. Aerie significantly outperformed AEO brands, delivering 11% comparable sales growth, with its leadership team repeatedly pointing to sleep as a standout, year-round growth category.
Why brands are still showing up on Roblox Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it.
Inside Kendra Scott’s feel-good holiday strategy Kendra Scott’s 2025 holiday campaign blends emotional storytelling, experiential activations and new category buzz to deepen loyalty and support the brand’s broader growth strategy heading into 2026.
Luxury Briefing: Why the next hero bags aren’t coming from luxury’s mega houses In this week’s Luxury Briefing, why the next generation of hero bags is being engineered by independents like Janessa Leoné and Métier. Plus, why Charlie Smith jumped from Loewe to the tech company Nothing, and what to expect from ShopMy’s new magazine. In News to Know, retail updates, executive moves...
How Marimekko aims to strengthen customers’ loyalty with its new app Marimekko’s launch of its first mobile app on December 10 arrives at a moment when fashion brands are rapidly building their own closed digital ecosystems — but the company is taking a distinctly different path from the rest of the industry. It was designed to showcase the 70-year-old brand's print archives...
With search and social visibility shrinking, Aritzia’s 1 million app downloads signal a pivot 2025 saw a boom in fashion apps as brands chased control and data. Aritzia’s 1 million-download app exemplifies the industry’s mobile pivot.
Luxury Briefing: Inside Hugo Boss’s plans to reset in 2026 In this week’s Luxury Briefing, Hugo Boss’s revenue decline raises questions about the fate of mid-premium brands in a K-shaped economy.
From UGC to R&D: POV Beauty’s Ani Hadjinian on leveraging community for every product launch POV Beauty CEO Ani Hadjinian breaks down how creator intuition, community feedback and social commerce are reshaping beauty’s growth playbook.
Dr. Martens is going big on a mosh-pit-tested recycled leather Real-world testing, long-term commitment and a material tough enough for mosh pits: why Dr. Martens is betting big on leather alternatve Genix Nappa.