10 years in, Briogeo enters the hair-styling category The Style and Treat collection, comprised of four products all priced under $30, officially launched at Briogeo's stylist partners Salon Centric and CosmoProf on Friday. The four-part collection, which includes an air dry cream, wax stick, sculpting cream and styling foam, will roll out to consumers on June 23.
Glow Recipe’s Sarah Lee on turning community and loyalty into profit Despite only hosting its first brand trip in February 2023, Glow Recipe has managed to build a strong community. At the Glossy E-Commerce Summit, Lee discussed how Glow Recipe’s community-building initiatives, like its Dew You campaign, have created loyal customers.
Creative director Laura Kim on prioritizing collaboration: ‘You can’t do it all by yourself’ Aside from designing and leading two fashion brands, most recently, Kim made her debut in the home category. Announced on June 6, Kim collaborated with home goods company Crate and Barrel on a collection that includes over 110 pieces across kitchen, decor and entertaining essentials.
Ricardo Larroudé on growing a business profitably: ‘I ask around to see what it costs to get it done, and then we do it ourselves’ On day two of Glossy's E-Commerce Summit, Glossy senior reporter Danny Parisi spoke with Ricardo Larroudé, CEO and co-founder of the 4-year-old luxury shoe and accessories brand Larroudé, about how he's growing a DTC business without outside investment.
Walmart expands its ‘luxury’ beauty assortment On Monday, Walmart welcomed Pretty Smart to its shelves, which it's positioning as a luxury makeup brand. Founded by beauty veteran Marissa Shipman, Pretty Smart will exclusively be available in 2,800 Walmart doors across the U.S. and online at walmart.com. The collection features products in the complexion, cheek, eye and...
Maesa’s Oshiya Savur on identifying a strong brand founder Since joining Maesa in March 2023, Savur has prioritized strengthening the brands in the company's portfolio by increasing awareness and creating a deeper connection with consumers. According to previous Glossy reporting, from 2020-2023, Maesa's revenue doubled, growing approximately 25% year-over-year in the three-year period. This year, the company is building...
40 years in, Derma E refocuses on customer acquisition On the heels of its 40th anniversary, natural skin-care brand Derma E is updating its brand messaging and select packaging to appeal to younger consumers.
AS Beauty Group’s Sara Mitzner: ‘We keep women 40 and older in mind’ at every stage of the brand Unlike many beauty executives, Sara Mitzner, vp of brand marketing at AS Beauty Group since 2019, started her career in fashion. Her resume includes roles a Complex, Fullbeauty Brands and Swimsuits for All. AS Beauty Group is a personal care product company that owns Cover FX, Laura Geller Beauty, Julep...
Founder Jenny Bird: ‘We’re a unicorn in the consumer space,’ with great word of mouth and brand loyalty On this week's episode of the Glossy Podcast, Jenny Bird discusses her namesake company's category expansion strategy and her people-first, growth-second motto.