Have we hit peak wellness spa? With their $10,000 monthly memberships and Kohler-designed ice baths, the wellness clubs frequented by NYC’s wealthy offer elite healing and social benefits.
On the heels of its Katie Fang campaign, Cetaphil gets a brand refresh This week, a month after rolling out its first-ever influencer-fronted campaign, Cetaphil introduced a brand refresh starting with a two-day L.A. pop-up dubbed SkinLabs. The goal is to highlight and celebrate the science behind the brand.
The locals’ guide to Mexico City Where to shop and dine, according to insiders, as affluent customers and high-end developments move in.
Dr. Squatch taps Sydney Sweeney to announce new category expansion On Tuesday, 11-year-old Dr. Squatch rolled out the first in a series of marketing assets announcing the expansion into the new category and starring Sweeney. The video, which went live across Dr. Squatch's social channels, features Sweeney as a "magical body wash genie" with the ability to grant "every man's...
DedCool’s Carina Chaz on ‘reshaping the way fragrance is defined and experienced’ Since launching DedCool in 2016 with a self-investment of $10,000, Chaz has made her brand one to watch. In August 2022, Dedcool expanded to Sephora stores and its e-commerce channels and introduced three new product categories, including air fresheners, candles and laundry detergent. The latter, Chaz told Glossy, now drives...
40-year-old Make Up For Ever makes its TikTok Shop debut Forty years in, Make Up For Ever is evolving its brand to become accessible for all levels of makeup users. As part of its new arrivals campaign strategy, on Thursday, the brand announced it's launching a storefront on TikTok Shop and detailed a weekend-long sales event full of exclusive discounts...
Elix is taking a stand against medical misogyny with its latest social campaign In honor of Polycystic Ovary Syndrome Awareness Month, AAPI-owned wellness brand Elix is taking a stand against medical misogyny with its latest social campaign. Founded by Lulu Ge in 2020, Elix is a digital wellness platform that integrates Traditional Chinese Medicine and technology and aims to empower consumers to explore...
Prose releases first TV ads amid brand refresh Two years after reaching over $100 million in sales, custom hair- and skin-care brand Prose is undergoing a brand transformation.
How Prabal Gurung made beauty a ‘main character’ of his NYFW show After a 10-year NYFW partnership with MAC Cosmetics, this season, Prabal Gurung, designer and founder of his 15-year-old namesake brand, shifted gears.