Paige DeSorbo reintroduces herself as a fashion founder with Daphne, a brand of Zoom-perfect pajamas As she leaves the world of reality TV, Paige DeSorbo is embarking on the next chapter of her career: becoming an entrepreneur and brand founder.
Glossy Pop Newsletter: Why the women of ‘The Secret Lives of Mormon Wives’ are landing big beauty deals On May 15, the second season of Hulu's hit reality series "The Secret Lives of Mormon Wives" hit screens — all 10 episodes at once. But, several of the show’s stars — including Taylor Frankie Paul, Whitney Leavitt, Jen Affleck and Layla Taylor — have likely already popped up on...
How Rhode made it about more than just Hailey Bieber Perhaps the biggest beauty news of the year came last Wednesday when E.l.f. Beauty announced its acquisition of Rhode, the 3-year-old brand launched by Hailey Bieber. The acquisition was notable for numerous reasons, but some of the bold headlines include the fact that, though a Sephora launch is coming soon,...
Inside Glossy Pop Wellness NYC: How GLP-1s are changing beauty and wellness At Glossy Pop Wellness on Thursday, experts from industries including wellness and dermatology discussed how weight loss on a GLP-1 can impact everything from skin to mental health, how one's GLP-1 results can be optimized and how brands can adapt to meet the moment.
Glossy Pop Newsletter: After the brand trip and the customer trip, the follower trip? Inside Brandon Edelman’s ‘Bran Trip’ When Brandon Edelman (@bran_flakezz) hit 1 million followers on TikTok, he had a goal in mind. He wanted to take his followers on the kind of trip they see creators go on all the time — the kind known for elaborate branded experiences, fancy meals and "room drops," or gifting...
Maison Louis Marie’s founders on the changing pace of fragrance — plus, the new ways shoppers are finding beauty products Maison Louis Marie was founded in 2012 and has never taken on investment, which, according to the married couple behind the brand, Marie du Petit Thouars and Matthew Berkson, has allowed it to focus on slow and steady growth. It is profitable and does not spend excessively on influencer marketing.
Inside Laneige’s food- and beverage-based ‘sensorial marketing’ strategy It started small in 2023, when Laneige, the Korean skin-care brand owned by Amorepacific, hosted an influencer-only "Cream Skin Café" at Los Angeles's Carrera Café, in tandem with the launch of its Cream Skin Toner. Since then, food and beverage-based activations — open not just to influencers, but also to...
The unexpected comeback of Emporio Armani’s Stronger With You, with help from #PerfumeTok In 2017, when Emporio Armani, Giorgio's younger, more accessibly-priced sibling, first debuted its Stronger With You cologne, the vanilla-forward juice didn't take in the U.S. Perhaps, said Silvia Galfo, president at Armani parent L'Oréal Luxe, the market wasn't ready for the particular scent at the time, she said.
The Juicy Tubes comeback: Inside Lancôme’s plan to own the lip gloss category Paris Hilton, Ed Westwick, Chad Michael Murray, Rachel Bilson, Kelly Rowland, Hilary Duff, Mischa Barton, Gabrielle Union, Amanda Seyfried and Christina Milian. Other than being icons of the early aughts, what these celebrities have in common is that they're all part of the viral Juicy Tube Kissing Web, a campaign...