Glossy Pop Newsletter: When it comes to brand trips, is all press good press? Over the weekend, TikTok was flooded with posts of major influencers partying in Tulum with the electrolytes brand Waterboy. At the same time, dozens of posts criticizing the brand’s social media strategy for the trip began circulating: Why weren't the influencers showing the products? And don't electrolytes help thwart hangovers?...
Exclusive: Versed lands at Ulta Beauty, backed by its biggest influencer push yet Six years after its debut, Versed, the affordable beauty brand launched by Katherine Power, is launching at 300 Ulta Beauty doors on July 7. It is available on Ultabeauty.com as of July 1. The move comes on the heels of the brand's introduction of color cosmetics in February, when it...
Glossy Pop Newsletter: Sabrina Carpenter’s music videos are the new billboard for beauty brands Music videos are the hot new place for beauty and fashion brands to show up. In Sabrina Carpenter and Addison Rae videos, brands like Prada Beauty, Supergoop and Free People are making the most of the opportunity.
Unilever’s new acquisition, Glossier’s CEO shakeup — plus, Arrae’s Siff Haider on forecasting wellness trends before they hit big In the big wide world of health and wellness, there is always a buzzword du jour. In the past couple months, you've likely heard buzz about gut health and GLP-1s, ingredients like creatine and colostrum, and, of course, protein. For many of these trends, Arrae, the supplement brand co-founded by Siffat...
Anthropologie’s ‘Tobie’ dress is the unexpected style of the summer On Thursday, Katie Sturino (803,000 Instagram followers) and Lindsay Silberman (214,000 Instagram followers) posted about the same dress. The dress, which is called the Tobie and made by a brand called Exquise, is sold exclusively at URBN-owned Anthropologie. It's available in multiple lengths and fabrics, and ranges in price from...
Inside Cowboy Colostrum’s summer of activations Cowboy Colostrum just launched a third flavor of its powder hero product, Strawberry, and to celebrate, it is embarking on a summer of related activations — all on the East Coast, with a specific focus on the Hamptons.
Tatcha taps Suni Lee to launch its new Dewy Milk Moisturizer Tatcha first launched its Dewy Skin Cream in 2019. Since then, the purple moisturizer has become one of the brand's best-known products. "When we go into new markets or new retailers, we lead with Dewy — it's instantly recognizable for the brand," said Nicole Frusci, Tatcha's CMO. Today, six years later,...
Glossy Pop Newsletter: With its new milky toner, Bubble grows up Cosmic Silk, a hydrating milky toner, represents Bubble's biggest bet on expanding beyond the teen market. "Our audience is not the same age they were when we launched," said Shai Eisenman, Bubble's CEO and founder.
Exclusive: Paula’s Choice taps UConn basketball star Azzi Fudd for year-long partnership On the heels of its December 2024 partnership with Olympian rugby player Ilona Maher, Unilever-owned skin care brand Paula's Choice has tapped a second athlete as a brand partner. Azzi Fudd, its latest partner, is the 22-year-old guard for the University of Connecticut Huskies — the team won this year's college...