Tatcha’s experiential, meditative pop-ups are driving sales Tatcha is taking an IRL & URL approach to marketing its Forest Awakening body care collection which first debuted in late 2022.
Fig.1 enters CVS with a micro-influencer campaign A little less than two years after launching, direct-to-consumer skin-care brand Fig.1 announced its debut at more than 3,200 CVS stores nationwide on Monday.
Glossy Pop Newsletter: The Bold Glamour filter and just how far fake beauty can go Over the weekend, a new filter took over TikTok — the "Bold Glamour" filter, which has already been used on 9.5 million videos. The hashtag #boldglamour has 214 million views — and its also worth noting that the hashtag #boldglamourfilterlooksweird has 53,000.
Futurewise founders on the importance of omnichannel — and Target — for reaching Gen Z On February 5, Futurewise debuted at Target. The skin-care brand, co-founded by Julie Schott and Brian Bordainick, launched in November with the plan to bring a brand identity to the practice of slugging.
Glossy Pop Newsletter: The return of the boob job — among Gen-Z influencers, anyway Suddenly, and all at once — boobs are back. Allow me to explain. In the past week or so, I was scrolling TikTok, as it is my literal job to do, DM-ing videos back and forth, when my friends and I noticed ubiqutious talk of a procedure we hadn't heard...
The showerhead is the body-care trend’s next frontier The hashtag #everythingshower has 89.5 million views on TikTok. It refers to a shower in which one does, of course, everything, including hair washing, body shaving, and pre- and post-moisturizing routines. Several new brands are now hoping to become part of that ritual in an interesting new way.
With first-ever beauty-college collab, Hally is targeting students Gen Z-focused Hally, the at-home hair-color brand, launched 100 new brand ambassadors on Tuesday, and they're all students at Baylor University. The noise they're set to make on social media is one step in a multi-pronged marketing plan centered on college students. The students have social followings ranging from 1,000-200,000.
Glossy Pop Newsletter: Glow Recipe hosts first brand trip, amid plans to remain skin care’s buzziest brand Glow Recipe kicked off the year with its first-ever brand trip. From February 2-5, it flew six mega-creators and their plus-ones to luxury resort Amangani in Jackson Hole, Wyoming.
NYFW Briefing: What’s in it for skin-care brands sponsoring runway shows? All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission.