When Vacation debuted its Classic Lotion in 2021, it did so with the express purpose of creating "The World’s Best-Smelling Sunscreen." Now, it's building on its fragrance category with trendy body sprays.

Kosas will officially turn 10 years old in October. One of the OG "clean" beauty brands, it has always marketed its products as makeup that benefits the skin. In fact, in 2019, it debuted the tagline "Makeup for skincare freaks."

Medicube, the 11-year-old K-Beauty brand known for its Booster Pro skin-care device, has been making waves in the U.S. since before the current "second-wave" explosion of K-Beauty. In July of 2023, the brand's most famous gadget was seen in one of Hailey Bieber's GRWM videos on TikTok.

About four years ago, Glossy profiled Muneeb Shah. At the time, he was a resident who had accumulated an impressive 6 million TikTok followers. He had started posting during quarantine. Now, that number has skyrocketed to 17.9 million — plus an additional 1.1 million followers on Instagram. Recent content reveals...

In its six years of doing business, Nuuly, the URBN-owned clothing rental platform, has found that word-of-mouth is its most effective growth strategy. And, according to Julia Piccone, Nuuly's senior director of marketing, that goes beyond literal friends and family nowadays. "We know people [also] consider influencers or creators sort of...

Gabby Shacknai and Zoe Weiner were already veteran beauty editors when they debuted their nonprofit, Beautyfor, in June 2024. Like many people who work in the beauty industry, they'd long been surrounded by a surplus of products and felt there had to be a way to do some good with...

When it comes to everyday attire, the presence of logos routinely goes in and out of style. But at the gym, they're sort of always there. Whether we're wearing Alo, Set Active, Splits 59, FP Movement or Nike, what we wear to work out says something about who we are....

"Wellness" has been part of the consumer zeitgeist for well over a decade — and thanks to TikTok Shop, young wellness brands have a new place to acquire new customers. "Our top creator made $100,000 in a month selling Arrae on TikTok Shop," said co-founder and CEO Nishant Samantray.

On Sunday, Cécred, Beyoncé Knowles-Carter's 14-month-old hair-care baby, debuted in all of Ulta Beauty's doors — more than 1,400 across the country. And on Monday, the brand launched its first brand campaign, dubbed "A Deeper Understanding of Hair." It partnered with advertising agency Wieden+Kennedy to bring its vision to life.