Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
The word "community" is so overused in brand worlds, it has nearly become devoid of meaning. Still, at Jones Road and Trinny London, strong communities numbering in the thousands are powering a heartbeat that most brands simply don't have.
Hudgens first launched Know Beauty in 2021 with singer Madison Beer. She admitted that it didn't land, which is why she decided to go back to the drawing board. On Wednesday, she re-launched Know Beauty as a completely different brand. This time, it is sold on Amazon and has just...
Nudestix, launched in 2014, is best known for its stick-format makeup. In October 2020, it introduced Nude Skin, a tight edit of skin-care products. Now, Nudestix is taking category expansion a step further with the introduction of Nude Body, a three-piece collection created with Sofia Richie, the brand's "Nude Beauty...
Dr. Whitney Bowe has been a dermatologist for over 15 years. But to many on social media, she's best known for popularizing "skin cycling," a term she coined for an alternating skin-care regimen of using exfoliating acids, using retinols and taking "recovery nights."
Sephora and TikTok, in partnership with the marketing agency Digitas, announced on Monday a new initiative, dubbed the Sephora x TikTok Incubator Program. The program aims to help young brands become more successful on TikTok and more fluent in working with influencers on partnerships.
To promote the collection, the brand is launching its first TikTok campaign, featuring four influencers, as well as teaming with college student-focused publication Her Campus on paid content and activations.
In November, model Madison Headrick introduced her brand, Care.e.on (pronounced 'carry on'), to the U.K. market. Edward Enninful, British Vogue's editor-in-chief, is a close friend of Headrick's and connected her to the magazine's editors. The resulting story on the brand gave it an unusual jumpstart on international sales.
Tatcha is taking an IRL & URL approach to marketing its Forest Awakening body care collection which first debuted in late 2022.
A little less than two years after launching, direct-to-consumer skin-care brand Fig.1 announced its debut at more than 3,200 CVS stores nationwide on Monday.