In 2016, Allure ran a story with the headline "Flat lay your collection: The makeup trend blowing up on Reddit." The early days of the trend, according to the piece, saw Redditors and Instagrammers cataloging their full makeup collections. The photo trend fueled dedicated discussions on Reddit where people, according...

On this week's episode of The Glossy Beauty Podcast, Taylor Frankel discusses Nudestix's points of difference, the unique ways it works with influencers and celebrities, and the strategies it's using to grow its skin-care business.

According to Maria Dueñas Jacobs, former accessories director at Elle and now founder of Super Smalls, which started as a jewelry brand for kids, kids' beauty is a vehicle for "pretend play." On its website, Super Smalls is marketed as "things to unleash the imagination, ignite a sense of wonder...

"When we've shown more mature faces, the younger demographic expresses a lot of excitement and, frankly, relief. Our community in their 40s and above feel represented, and our customers in their teens and 20s look up to these women."

Alo's partnership-heavy marketing strategy has included collaborations and campaigns with mega-celebrities, including Jisoo, Saweetie, Rosie Huntington-Whiteley and Kendall Jenner. But its latest partner may be less familiar. With a kickoff timed to Mental Health Awareness Month, in May, the athleisure brand has partnered with Jillian Turecki, a relationship coach and...

Katie Sturino, the creator, body-acceptance advocate and founder of Megababe is going to have a big summer. For starters, on May 9, Sturino appeared on "Making the Shift: A New Way to Think About Weight," a Weight Watchers special hosted by Oprah.

On Thursday, Saks celebrated the new cohort of celebrities, creators and other tastemakers joining the Saks Social Club, its official members-only club of brand ambassadors originally launched in 2020.

On this week’s episode of the Glossy Beauty Podcast, Dr. Ellis discusses how she came to create content as a dermatologist, why that's proven valuable, why she partnered with Ben Bennett's The Center and how her brand is inspired by favorite French pharmacy products.

Khalyla Khun was going through a breakup with Lee when she found herself retreating to the ocean. "It was very healing," she said. But she noted the downside: It left her hair tangled and unmanageable. And, after looking for products that were reef-safe and would also nourish her skin, hair...