Glossy Pop Newsletter: Why brands are tapping community members as models For a growing cohort of savvy brands across beauty, fashion and even medical aesthetics, [America's] next top model might not be in the pages of an agency's catalog, but rather, in the DMs.
Ipsy doubles down on creator initiatives with awards program and Times Square billboard In June, Ipsy, the membership-based multi-brand beauty retailer launched in 2011, hosted its second-annual awards dubbed the Ipsies, meant to be a tool for IRL community building. The awards program allows the company to highlight what its customers have loved the most. In addition, it honors brands and creators.
Hally builds on its commitment to athlete partnerships with Olympian Leanne Wong Staying committed to its history of partnerships with young athletes, Hally, the Gen-Z hair-color brand, has tapped Olympic hopeful and gymnast Leanne Wong for a partnership. Wong was an alternate at the Tokyo Games and will compete in the Olympic trials on June 28 and June 30.
Glossy Pop Newsletter: Why Cannes Lions became an influencer hotspot Just a few years ago, no one outside of the worlds of advertising and marketing knew of the Cannes Lions International Festival of Creativity, which took place this year from June 17-21. Now, the advertising and marketing-focused event is the place to be for the top creators across beauty, fashion,...
Jess Hunt on Refy Beauty’s signature Brow Sculpt, recent complexion launch and success at Sephora Jess Hunt, now 27, has been creating content for over a decade. She has 1.7 million followers on Instagram, where she got started, and another 184,000 on TikTok. Through her career as a content creator, she met Jenna Meek, formerly the founder of a beauty brand called Shrine, who eventually...
Sephora expands its tanning assortment with influencer-founded Lux Unfiltered Though influencer-founded brands receive a lot of buzz, many remain direct-to-consumer. And, as seen with Addison Rae's Item Beauty exiting Sephora in when, when they do make it to retail, they don't always succeed. Among those finding success at retail are Summer Fridays founded by Marianna Hewitt and Lauren Ireland,...
With Lobie, model Anastasia MacKay aims to bring an ‘elevated aesthetic’ to textured hair care When the pandemic hit, model Anastasia MacKay saw an opportunity to give her hair the TLC it never got on set. That led to a shopping trip where she noticed a "big gap" for brands that made textured hair care feel luxurious.
Glossy Pop Newsletter: Nutrafol’s amped-up marketing includes a heat wave-focused campaign It is currently 92 degrees in New York City, which is hot, but not hot enough for New Yorkers to claim a free month's supply of Nutrafol.
Peter Thomas Roth partners with Kyle Richards and daughter Alexia Umansky for new campaign Since Peter Thomas Roth launched 30 years ago, the marketing landscape has changed. The brand once relied heavily on print ads. Now, for the second consecutive year, it is launching a celebrity-fronted campaign.