Glossy Pop Newsletter: Patrick Ta is (also) quietly building a blush empire In February, Patrick Ta added three new shades to his Major Headlines Double-Take Crème & Powder Blush Duo assortment, bringing the number of offerings to 12. The $38 product includes cream and powder blush formulas. Ta, now famously, uses the cream over the powder — the reverse of conventional makeup...
Urban Outfitters launches ‘Shift Happens,’ a 3-phase campaign promoting its dorm-room decor According to a panel of 5,000 consumers that Urban Outfitters regularly taps for insights, the Gen Zers leaving for school this August want their school-year living quarters to serve as "multifunctional sanctuaries." They want a place where they can "do their writing, cry and meditate, and make it [their] own,"...
Glossy Pop Newsletter: Why brands are tapping community members as models For a growing cohort of savvy brands across beauty, fashion and even medical aesthetics, [America's] next top model might not be in the pages of an agency's catalog, but rather, in the DMs.
Ipsy doubles down on creator initiatives with awards program and Times Square billboard In June, Ipsy, the membership-based multi-brand beauty retailer launched in 2011, hosted its second-annual awards dubbed the Ipsies, meant to be a tool for IRL community building. The awards program allows the company to highlight what its customers have loved the most. In addition, it honors brands and creators.
Hally builds on its commitment to athlete partnerships with Olympian Leanne Wong Staying committed to its history of partnerships with young athletes, Hally, the Gen-Z hair-color brand, has tapped Olympic hopeful and gymnast Leanne Wong for a partnership. Wong was an alternate at the Tokyo Games and will compete in the Olympic trials on June 28 and June 30.
Glossy Pop Newsletter: Why Cannes Lions became an influencer hotspot Just a few years ago, no one outside of the worlds of advertising and marketing knew of the Cannes Lions International Festival of Creativity, which took place this year from June 17-21. Now, the advertising and marketing-focused event is the place to be for the top creators across beauty, fashion,...
Jess Hunt on Refy Beauty’s signature Brow Sculpt, recent complexion launch and success at Sephora Jess Hunt, now 27, has been creating content for over a decade. She has 1.7 million followers on Instagram, where she got started, and another 184,000 on TikTok. Through her career as a content creator, she met Jenna Meek, formerly the founder of a beauty brand called Shrine, who eventually...
Sephora expands its tanning assortment with influencer-founded Lux Unfiltered Though influencer-founded brands receive a lot of buzz, many remain direct-to-consumer. And, as seen with Addison Rae's Item Beauty exiting Sephora in when, when they do make it to retail, they don't always succeed. Among those finding success at retail are Summer Fridays founded by Marianna Hewitt and Lauren Ireland,...
With Lobie, model Anastasia MacKay aims to bring an ‘elevated aesthetic’ to textured hair care When the pandemic hit, model Anastasia MacKay saw an opportunity to give her hair the TLC it never got on set. That led to a shopping trip where she noticed a "big gap" for brands that made textured hair care feel luxurious.