Glossy Pop Newsletter: Why Cannes Lions became an influencer hotspot Just a few years ago, no one outside of the worlds of advertising and marketing knew of the Cannes Lions International Festival of Creativity, which took place this year from June 17-21. Now, the advertising and marketing-focused event is the place to be for the top creators across beauty, fashion,...
Jess Hunt on Refy Beauty’s signature Brow Sculpt, recent complexion launch and success at Sephora Jess Hunt, now 27, has been creating content for over a decade. She has 1.7 million followers on Instagram, where she got started, and another 184,000 on TikTok. Through her career as a content creator, she met Jenna Meek, formerly the founder of a beauty brand called Shrine, who eventually...
Sephora expands its tanning assortment with influencer-founded Lux Unfiltered Though influencer-founded brands receive a lot of buzz, many remain direct-to-consumer. And, as seen with Addison Rae's Item Beauty exiting Sephora in when, when they do make it to retail, they don't always succeed. Among those finding success at retail are Summer Fridays founded by Marianna Hewitt and Lauren Ireland,...
With Lobie, model Anastasia MacKay aims to bring an ‘elevated aesthetic’ to textured hair care When the pandemic hit, model Anastasia MacKay saw an opportunity to give her hair the TLC it never got on set. That led to a shopping trip where she noticed a "big gap" for brands that made textured hair care feel luxurious.
Glossy Pop Newsletter: Nutrafol’s amped-up marketing includes a heat wave-focused campaign It is currently 92 degrees in New York City, which is hot, but not hot enough for New Yorkers to claim a free month's supply of Nutrafol.
Peter Thomas Roth partners with Kyle Richards and daughter Alexia Umansky for new campaign Since Peter Thomas Roth launched 30 years ago, the marketing landscape has changed. The brand once relied heavily on print ads. Now, for the second consecutive year, it is launching a celebrity-fronted campaign.
Deuxmoi taps Violet Grey to carry her first fragrance The story of how Deuxmoi, Instagram's favorite source for celebrity sightings and blind items, came to collaborate on a perfume and sell it at Violet Grey is one of taking risks in DMs and cold emails.
Glossy x Launchmetrics Research: E.l.f. and Drunk Elephant rank as buzziest bronzing drops There's been an influx of bronzing-drop launches, with about a dozen this year alone from brands at every end of the spectrum: E.l.f. finally entered the conversation with a $12 option, and Glow Recipe released its Watermelon Glow Niacinaminde Hue Drops Sun Glow Serum, building on the success of the...
Glossy Pop Newsletter: The TikTok challenge that earned Hairitage 14,000 TikTok followers in a week Since TikTokers and Hairitage started "making deals," over 1,000 videos (with the brand tagged) have been made and over 60 "PR" packages have been sent, with about 30 more getting ready to be sent at press time. Around 80 participants, or 8%, have successfully completed the challenge thus far.