Glossy Pop Newsletter: How Supergoop plans to seize the summer To do so, it's begun a phased campaign that will take the sunscreen-in-every-format brand from the doorsteps of influencers' homes in Los Angeles to the festival grounds of this weekend's Governor's Ball music festival in Queens, New York. The brand will also show up in hotels, in Banff and in...
U Beauty taps Tinx for its first product collaboration For its first-ever collaboration, U Beauty has partnered with Christina "Tinx" Najjar on a limited-edition shade of its best-selling $68 The Plasma Lip Compound. The lip treatment, which comes in a clear option as well as 12 shades, has become a cult favorite for the brand since it first launched...
Anthropologie taps influencers and the wider disability community to launch its first adaptive collection On Wednesday, Anthropologie will introduce its first foray into adaptive apparel via a collection of eight of its existing bestsellers reworked to better fit the lives and needs of members of the disabled community. The idea came about internally, from the URBN Adapt Employee Resource Group, which is dedicated to...
Glossy Pop Newsletter: The flat lay is back In 2016, Allure ran a story with the headline "Flat lay your collection: The makeup trend blowing up on Reddit." The early days of the trend, according to the piece, saw Redditors and Instagrammers cataloging their full makeup collections. The photo trend fueled dedicated discussions on Reddit where people, according...
Taylor Frankel on 10 years of Nudestix On this week's episode of The Glossy Beauty Podcast, Taylor Frankel discusses Nudestix's points of difference, the unique ways it works with influencers and celebrities, and the strategies it's using to grow its skin-care business.
Maria Dueñas Jacobs on Super Smalls’s expansion to kids’ beauty According to Maria Dueñas Jacobs, former accessories director at Elle and now founder of Super Smalls, which started as a jewelry brand for kids, kids' beauty is a vehicle for "pretend play." On its website, Super Smalls is marketed as "things to unleash the imagination, ignite a sense of wonder...
Glossy Pop Newsletter: Grace Coddington is Merit’s newest face — why older women are the key to the brand’s success "When we've shown more mature faces, the younger demographic expresses a lot of excitement and, frankly, relief. Our community in their 40s and above feel represented, and our customers in their teens and 20s look up to these women."
Alo collaborates with podcaster and relationship coach Jillian Turecki for Mental Health Awareness Month Alo's partnership-heavy marketing strategy has included collaborations and campaigns with mega-celebrities, including Jisoo, Saweetie, Rosie Huntington-Whiteley and Kendall Jenner. But its latest partner may be less familiar. With a kickoff timed to Mental Health Awareness Month, in May, the athleisure brand has partnered with Jillian Turecki, a relationship coach and...
Katie Sturino on Megababe’s big summer Katie Sturino, the creator, body-acceptance advocate and founder of Megababe is going to have a big summer. For starters, on May 9, Sturino appeared on "Making the Shift: A New Way to Think About Weight," a Weight Watchers special hosted by Oprah.