Pantene's newest launch is more than a decade in the making, in development since 2013. The brand published two clinical studies along the way and has now brought its Abundant & Strong Collection to market, in December 2025. The launch is supported by a 360-degree campaign, "Stop The Shedding," which...

Since August, Cocokind has been employing a strategy reflective of a wider industry shift: It has been sending PR mailers to its most engaged fans, rather than top-tier influencers.

While kids and tweens have always discovered beauty products as they grow up — whether by watching their mothers at home or learning from friends at school — Gen Alpha is among the first cohorts to learn from influencers on TikTok, in real time and in lockstep with the trend...

Rising costs for luxury bags, along with consumers' logo fatigue and boredom with the sameness of conglomerate-owned luxury brands, are opening the floodgates for a new wave of younger brands with lower, though still upscale, price points.

You already know the main headline of Hailey (Rhode) Bieber's 2025. It was also, perhaps, the single biggest headline for the beauty industry: The model-turned-mogul sold Rhode, her instantly iconic skin-care and makeup (and phone case) brand to E.l.f. Beauty for $1 billion in May.

In July, Medicube cited a 2025 revenue target of $1 trillion won, or approximately $680 million USD. In the first three quarters of the year, it generated $666 million in revenue, representing 100% year-over-year growth. Based on its strong holiday sales momentum, it expects full-year sales to surpass its $680...

Spurred by tariffs, inflation and job insecurity, 2025 was a year of consumers pulling back on discretionary spending and redefining value. It’s a shift that executives not only recognized but also actively recalibrated their strategies around in 2025.

To close out the year, Glossy asked top marketers to reflect on the campaigns they wish they had come up with — and that will inspire their own work in the coming year.

Like Sephora and Ulta Beauty, Target is leaning heavily into K-Beauty's second wave. Its latest entrant is Haruharu Wonder, which has become popular thanks to affordable cult favorites like its Black Rice Probiotics Barrier Essence, a milky toner.