Long-lasting makeup — able to withstand face masks, meetings, dinners and dates — is increasingly top of mind for everyday consumers; it's no longer solely the concern of celebrities being photographed on the red carpet.

This year, Sephora does not plan to slow its investment in K-Beauty. On April 1, the retailer will launch its second K-beauty hair-care brand, LG-owned Dr. Groot, online. That will be followed by an in-store rollout on April 15.

As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last, and go deeper than a hashtag-sponsored post.

Evereden is not the first brand to give equity to creator partners — Glossy Pop reported on Nudestix's "CSOP" (celebrity stock option plans) in 2022. But the three creators that are a part of its new Generation E, equity-based program are ages 14, 15 and 17 — so they may be among...

On the heels of its February 11 announcement naming rising country musician Ella Langley as its newest brand face, American Eagle is unveiling another big music move: It will serve as the exclusive apparel and denim sponsor of Stagecoach, the world’s largest country music festival.

To most consumers, Rodan + Fields is synonymous with social selling — or, as it is often called, multi-level marketing. In 2024, however, that began to change. The brand shifted to an omnichannel strategy, launching its own DTC site while maintaining its consultant network of more than 70,000 sellers. Exactly...

Toothpaste is one of the most predictable products in personal care: a minty paste in a tube, designed for efficacy over experience. But as Gen Z increasingly looks to upgrade every part of their daily routines, and as GRWM-style content spills into non-beauty categories, oral care is entering a cute new...

On this episode of the Glossy Beauty Podcast, Pop editor Sara Spruch-Feiner is joined by Catherine D’Aragon, CEO of First Aid Beauty, to discuss the brand’s recent rebrand and its decision to partner with Team USA ahead of the Winter Olympics.

On her 2025 debut album, "Who's the Clown?" 26-year-old Audrey Hobert sings about relatable topics like acne, Amazon Basics and pilates, which made her a Gen-Z favorite. And, with lyrics like, "Now I don't sweat the acne / It's a bitch, but it goes away," she also found a fan...