TikTok Live Shopping is proving lucrative for beauty brands across categories At its core, TikTok Shop is about discovery commerce, said Ajay Salpekar, gm of beauty at TikTok Shop. "The majority of the business is certainly short video, but an increasing amount is live." And it's lucrative.
Ashley Graham’s plus-size-only JCPenney brand hits stores First previewed in April, model and entrepreneur Ashley Graham's JCPenney collection hit shelves on Thursday. But this isn't just a one-off collaboration — the 29-piece collection is the first in Graham's three-year partnership with the retailer. The debut collection is notably fashion-forward and includes body-con pieces — the types of...
Glossy Pop Newsletter: Fashion steps onto the pitch with NWSL partnerships Just under two weeks ago, the British fashion brand Aligne introduced a capsule collection co-designed with English soccer (or, football) player Lucy Bronze. "It's really about that representation — of what I think fashion brands should be putting out there and [who they should be] supporting as role models, and of...
Exclusive: Sephora becomes The Rockettes’ first official beauty retailer partner Sephora's partnerships team has had a busy 2025. In sports alone, the beauty retailer is the official partner of the offseason women’s basketball league Unrivaled; a founding partner of the Golden State Valkyries, San Francisco's new WNBA team; and the exclusive beauty partner of the Athletes Unlimited Softball League. Today,...
Exclusive: Maybelline taps Miley Cyrus to reinvent ‘Maybe its Maybelline’ On Wednesday, Maybelline announced mega pop star Miley Cyrus as its new global face. In the new campaign, Cyrus, and her instantly recognizable voice, puts a new spin on the drugstore makeup brand's iconic jingle. Cyrus has a multi-year partnership with the brand — a Maybelline representative confirmed that she...
The Beauty Debrief: Glossy reporters on the state and future of sun care, the ‘skinification’ of hair care, and beauty tariffs On Thursday, Glossy+ members joined editor-in-chief Jill Manoff and senior reporters Sara Spruch-Feiner and Emily Jensen for an exclusive rundown of some of the most timely trends and topics impacting the beauty industry now.
Pop Newsletter Exclusive: Rhode’s formulator joins 13-year-old founder on Yes Day, a new Gen Alpha skin-care brand Gen Alpha has another new brand made just for them — and this time, it was formulated by Ron Robinson, founder of Beauty Stat and the cosmetic chemist behind Hailey Bieber's Rhode. Robinson worked with 13-year-old Coco Granderson and her mother, Danielle Granderson, to create the new collection.
Olive & June CEO Sarah Gibson Tuttle on life after acquisition After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024, Helen of Troy had acquired the brand for $225 million in cash and a...
CCO Nicole Tapscott on the success of Knix’s ‘Sport Your Period’ campaign, starring Megan Rapinoe Knix, the intimates brand best known for period underwear, tapped former Olympic soccer player Megan Rapinoe to talk about female athletes and periods. The campaign saw 300 million impressions in earned media coverage and a 238% increase in searches for Knix, with both metrics supporting the brand's goals for the campaign.