In its six years of doing business, Nuuly, the URBN-owned clothing rental platform, has found that word-of-mouth is its most effective growth strategy. And, according to Julia Piccone, Nuuly's senior director of marketing, that goes beyond literal friends and family nowadays. "We know people [also] consider influencers or creators sort of...

Gabby Shacknai and Zoe Weiner were already veteran beauty editors when they debuted their nonprofit, Beautyfor, in June 2024. Like many people who work in the beauty industry, they'd long been surrounded by a surplus of products and felt there had to be a way to do some good with...

When it comes to everyday attire, the presence of logos routinely goes in and out of style. But at the gym, they're sort of always there. Whether we're wearing Alo, Set Active, Splits 59, FP Movement or Nike, what we wear to work out says something about who we are....

"Wellness" has been part of the consumer zeitgeist for well over a decade — and thanks to TikTok Shop, young wellness brands have a new place to acquire new customers. "Our top creator made $100,000 in a month selling Arrae on TikTok Shop," said co-founder and CEO Nishant Samantray.

On Sunday, Cécred, Beyoncé Knowles-Carter's 14-month-old hair-care baby, debuted in all of Ulta Beauty's doors — more than 1,400 across the country. And on Monday, the brand launched its first brand campaign, dubbed "A Deeper Understanding of Hair." It partnered with advertising agency Wieden+Kennedy to bring its vision to life.

As Stoney Clover Lane has grown up, founders and sisters Libby and Kendall Glazer have continued to scratch that early-stage entrepreneurial itch with two other projects, each in a different stage of development. For the most part, these projects have flown somewhat under the radar, but now, the sisters are...

Sephora has launched numerous new brands in recent months, many of them buzzy and beloved — but perhaps none has been as hotly anticipated as Ultra Violette, the Aussie sunscreen brand first launched in 2018.

And as the category grows, so too do its tertiary products, including hair perfumes, and hair and body mists, as popularized by Sol de Janeiro. According to Circana, sales of hair and body mists reached $474 million in the prestige market in 2024, representing an increase of 94% year-over-year and...

When Rare Beauty launched toward the end of 2020, it did so with 150 SKUs. At the time, there was no way of knowing that its $25 Soft Pinch Liquid Blush would become iconic and one of TikTok's first truly viral beauty products. Fast forward to 2025, and the brand...