Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
What’s driving the beauty bag charm trend It was nearly 10 years ago, in 2017, that Glossier first released a sweatshirt. It was simple, with the name of the brand emblazoned across the front. And then, in 2024, Hailey Bieber reinvented the beauty merch wheel with the invention of the Rhode Lip Case. Now, charms are a...
Hollister leans into nostalgia with new graduation campaign — and music video — featuring Gen-Z singer Gigi Perez Graduation and the nostalgia around senior year are the themes of Hollister's latest campaign, which stars 26-year-old singer-songwriter Gigi Perez. The anchor of the campaign is a music video, in which Perez performs Green Day's 1997 hit "Good Riddance (Time of Your Life)." The brand called the video "the first...
Exclusive: Tarte founder Maureen Kelly enters nootropics with Finnsul, co-founded with her Gen-Z sons Maureen Kelly famously launched Tarte from her one-bedroom apartment in 1999. Twenty-six years later, she's debuting a second brand, Finnsul, with her two sons, Finn and Sully McDonough. The founders have bootstrapped the brand from Kelly's renovated garage. Finn is 18 and will be heading to college soon; Sully is...
Glossy Pop Newsletter: Target’s Roller Rabbit collab did $6 million in first-hour sales, won over Gen Z The collection was primarily aimed at Gen Z, but Target knew it would see "multi-generational" love. Overall, the collection outperformed forecast expectations across every category, Target shared.
Bloomeffects founder Kim van Haaster’s 7-year journey to Ulta On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner sits down with Kim van Haaster, founder of Bloomeffects, to discuss the brand’s seven-year journey to Ulta Beauty. Bloomeffects officially launched at the retailer in February, but the journey was years in the making — and included multiple...
After exiting CVS, dermatologist-founded Fig.1 heads to Sephora In 2023, the dermatologist-founded skin-care brand Fig. 1 launched at over 3,200 CVS locations. Now, having pulled out of the drugstore last August, it is debuting online at Sephora.
Glossy Pop Newsletter: Clinique launches first-ever ‘creator-led’ campaign The campaign, dubbed "Unstoppable Together," stars married Olympic long-jumper Tara Davis-Woodhall and Paralympic sprinter Hunter Woodhall. The concept positions the couple as a dynamic duo, mirroring Clinique’s own hero pairing: Moisture Surge Active Glow Serum and Moisture Surge 100H Hydrator.
Milk remains hot in fragrance — Dedcool aims to own the trend Next week, fragrance brand Dedcool will introduce the fourth entry in its bestselling Milk franchise — Mineral Milk, a perfume featuring notes of nectar, lavender and amber milk. The launch builds on the success of the brand’s expanding Milk universe, which now includes its original Milk fragrance, the more concentrated Xtra...
Glossy Pop Newsletter: Inside the new era of long-wear makeup Long-lasting makeup — able to withstand face masks, meetings, dinners and dates — is increasingly top of mind for everyday consumers; it's no longer solely the concern of celebrities being photographed on the red carpet.