TikTok has turned ad campaigns into cultural events, subject to instant parody, politicization and backlash. An ad is no longer a one-way communication from brand-to-customer — it's open-source content, essentially co-authored in real time by millions of viewers with an iPhone and an opinion. For brands, this means every campaign...

In 2023, women’s tennis star Jessie Pegula slid into jewelry brand Gorjana's DMs, expressing interest in working with the brand. Though it had never worked with an athlete before, the brand's team saw an exciting opportunity.

In 2000, Smashbox launched The Original Photo Finish Smooth & Blur Oil-Free Primer, which, in the 25 years since, has been repackaged several times, but never reformulated. "It is an icon," said Michelle Shigemasa, Smashbox's global gm. Since 2000, Smashbox has sold 20 million units of the SKU, and today,...

Early last year, Glow Recipe's as-yet-unreleased bronzing drops went viral when creator Aysha Harun posted them with the clickbait-y hook, "Did I accidentally get sent an unreleased Glow Recipe product?!?" Since then, leaks in beauty have become somewhat of a thing.

It's been a big couple of months for plastic surgery in the spotlight. The general public has always known that celebrities get plastic surgery — but 2025 has seemed to open a chamber of secrets when it comes to just what they're doing and who they're trusting to make these...

Every day of every weekend during the summer, the famed Hampton Jitney sends anywhere between 50-100 buses to the Hamptons. And if you're an extra lucky passenger, in addition to getting a summer weekend in one of the East Coast's most desirable seasonal destinations, you may find a full-size Goop...

On this week's episode of the Glossy Beauty Podcast, co-host Lexy Lebsack interviews Sara Spruch-Feiner about her recent reporting on the return of K-beauty, diving into what's fueling K-beauty's renewed popularity, what trending ingredients are capturing attention and how affordability continues to play a key role in the category’s appeal.

To launch its new Vitamin C serum, Neutrogena did something unexpected for the 94-year-old brand: It tapped 31-year-old Serena Kerrigan, social media's self-proclaimed "Queen of Confidence," to pen two steamy stories for a mini book called "Bank Your Glow." They're now available on Wattpad, the free online platform for sharing...

In 2013, Kanye West and Lady Gaga deleted their respective Twitter feeds to clear the metaphorical air for their new artistic eras — West for his new album, "Yeezus," and Lady Gaga for hers, "ARTPOP." Flash forward 12 years, and the clearing of the grid is a widely used tactic...