Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
According to a recent report from data analytics firm Consumer Edge, Maëlys — the body-care brand best known for its B-Tight Lift & Firm Booty Mask — ranked as the second fastest-growing DTC beauty brand in the first half of 2025, topped only by Hailey Bieber’s billion-dollar baby, Rhode. Now,...
Subscription fragrance platform Scentbird is taking an innovative approach to fragrance marketing through its integrations with pop culture and entertainment. For example, most recently — as a launch event for its new fragrance set — it hosted a "scent-a-long" of "I Know What You Did Last Summer" during a pre-release...
On Monday, Juicy Couture — a brand inherent to the young adulthoods of many millennial women — is launching its newest scent, Just Moi. Its goal is to win over the 18- to 34-year-old demographic, which includes those who grew up with the brand and those discovering it for the...
On Friday, Ulta Beauty announced the introduction of 13 new K-beauty brands across makeup and skin care to its e-commerce site. The new brands will launch in-store throughout the summer.
In January, Cocokind hosted seven longtime customers in the Napa Valley for a trip designed to give them experiences traditionally only afforded to influencers. It hosted another customer trip in June.
On July 20, JVN Hair, the brand founded by “Queer Eye” star Jonathan Van Ness, will launch at Ulta Beauty both online and in approximately 700 stores, about half of the retailer’s locations. JVN Hair was originally incubated in partnership with Amyris, which declared bankruptcy in August 2023. In December...
On TikTok, Brooks doles out wisdom about how to be an informed shopper — especially when it comes to influencer-founded brands. She has investigated the quality of buzzy brands including Set Active, Parke, Daily Drills, Nuuds and Daphne.
Over the weekend, TikTok was flooded with posts of major influencers partying in Tulum with the electrolytes brand Waterboy. At the same time, dozens of posts criticizing the brand’s social media strategy for the trip began circulating: Why weren't the influencers showing the products? And don't electrolytes help thwart hangovers?...
Six years after its debut, Versed, the affordable beauty brand launched by Katherine Power, is launching at 300 Ulta Beauty doors on July 7. It is available on Ultabeauty.com as of July 1. The move comes on the heels of the brand's introduction of color cosmetics in February, when it...