Following the release of its expanded Orgasm makeup collection in April (based on the brand’s hero Orgasm blush, which debuted in 1999), Nars is pulling on the experiential lever. From Friday to Sunday, the Shiseido Group-owned makeup brand will open its first London pop-up, in the Shoreditch neighborhood and called...

Tatcha is banking on mystery marketing tactics for its latest launch. In partnership with Sephora U.S., the Japanese-inspired beauty brand will be promoting a new, unnamed skin-care product on Sephora.com beginning May 15.

In 2019, organic and clean beauty brands alike are realizing that their work behind the scenes, when shared publicly, has a positive impact on the bottom line.

FabFitFun, the beauty, wellness and fashion subscription box company, is embarking on its international expansion plans with its launch in the U.K. on May 15.

When JD Beauty, owner of WetBrush, merged with hair tool and accessory brand Goody Products in March, it marked the third strategic move the company experienced in less than two years. In August 2018, it acquired prestige curl brand Ouidad, which was reportedly bringing in $15 million to $20 million...

On May 10, the 12-year-old company, will open its first pop-up in the SoHo neighborhood of New York City, marking its first standalone foray into physical retail.

When shoppers enter select Ulta Beauty stores this week -- 350 locations to be exact -- they will encounter a new section simply called “Wellness.” Situated in the bath and body section of the stores, it's Ulta's first outward-facing push in the wellness category.

Fitness companies are re-branding as wellness brands through partnerships, events and content.

As accelerators and incubators continue to be a lever the major beauty conglomerates turn to for newness, L'Oréal USA is bringing back its Women in Digital Next Generation program after retooling it last year.