Hims’ big wins have been in the sex and hair categories, which offer generic alternatives to Viagra, Cialis and Rogaine. Hers is also working to build up these categories, and its sex business seems to be the main focus. In August, the female-focused, direct-to-consumer brand will debut its version of...

For its August issue, the Hearst-owned title expanded its Unretouched package to focus on a new dual print and digital initiative dubbed "Real Beauty."

Though Target Clean also extends to the retailer's household essentials and baby departments and spans approximately 5,500 items across the entire assortment, its beauty and personal care is its largest and entails 4,000 products.

Sephora began selling CBD products online in October 2018, becoming one of the first in beauty. Ulta followed in March with CBD skin-care brand Cannuka, which is now found in approximately all of its 1,200 locations. It added CBD brand Sagely Naturals in more than 500 stores this month. Though...

When ingestible company Seed debuted its education platform dubbed Seed University for prospective ambassadors, it was its attempt to bring authenticity to the influencer marketing space.

On Monday, 12-year-old salon Fellow Barber is shifting further from being purely a service business to selling product, with an assortment of nine hair products. The products range from $25 to $30 and will be available at Fellow Barber's 11 barbershops in New York and California and on its site,...

On July 12, Sephora will begin selling an edited assortment of Lord Jones's skin care in 171 locations, from New York and California stores, as well as those in Indiana and Kentucky. Lord Jones body lotion and body oil, with 100mg of broad spectrum CBD, will be available in doors...

On Thursday, the lifestyle and athletic brand will debut its largest store at 20,000 square foot, complete with three new concepts: Sweat, which features two fitness studios that will offer up to 10 yoga and high-intensity interval training classes a day; Grow, a lounge and community workshop space; and Connect,...

Though exclusive deals can result in a brand building exercise for nascent beauty companies and buzz for retail partners, these relationships are becoming shorter in nature and are harder to come by as brands realize the importance of being everywhere the customer wants them to be.