Inside the careful expansion strategies of beauty brands with a hero product When single-product, "hero" brands began to pop up and get stocked by retailers like Sephora and Violet Grey, indie brands began to market their solo products as be-all-and-end-all versions of wherever they sat in the beauty aisle, be it masks or face moisturizers.
BeautyBio prioritizes skin care and brick-and-mortar for 2020 The brand will launch in 50 Sephora stores in March, following triple digit growth in existing brick and mortar partners, such as Nordstrom and Neiman Marcus in 2019. In the second quarter, BeautyBio will debut in Mecca and Sephora Southeast Asia stores, and by fall, the brand will be present...
Why P&G snagged a brand that could straddle the line of beauty and personal care The swap of wholesale distribution opportunities and digital learnings is common sense for the two firms. But the bigger play for P&G and Billie is engaging with millennial and Gen-Z women, and connecting the dots from personal care to beauty. Since offloading 43 of its beauty brands to Coty in...
DTC-first makeup brand Mented inks deal with HSN Thanks to Fenty Beauty's partnership with Sephora in the U.S., brands and retailers alike have sought to make themselves more accessible to women of color. Though Ulta responded to Fenty with digital upstarts like UOMA Beauty and Juvia's Place over the last year, QVC and HSN have yet to fill...
Net-a-Porter adds beauty to its sustainable category Net-a-Porter is expanding its Net Sustain program that launched to include beauty for the first time. Twenty-seven beauty brands are included in the merchandising effort, including longstanding partners like Tata Harper, Aesop and Dr. Barbara Sturm, as well as upstarts such as One Ocean Beauty, Circumference and Cosmydor. Across beauty...
Harper’s Bazaar bets on experiential beauty with new Restore events On Wednesday, Hearst-owned Harper's Bazaar announced tickets for its iteration, Restore by Harper's Bazaar, that will take place on May 1 and 2 and in New York City. Loosely pegged to the title's annual Anti-Aging Awards that kicked off in 2019, Harper's Bazaar is not going after a Gen-Z or...
How can CES beauty tech become more accessible? As AI, AR and VR have made beauty and technology increasingly interlaced, CES has become a destination for beauty companies to show off their latest tech advancements. However, does the beauty tech featured actually make sense for the end customer?
How Walmart is upping its beauty proposition To kick off the year in beauty, Walmart announced its partnership with DTC upstart Smile Direct Club, which moved the brand squarely from teeth aligners to affordable oral care, such as whitening kits, toothbrushes and floss. Also this month, Hairitage, Walmart’s first digitally-native social influencer beauty line with Mindy McKnight makes...
Sephora adds Saint Jane to its CBD lineup Saint Jane, which is less than a year-old, first made an appearance on Sephora.com in May. After its online debut, the brand's Luxury Beauty Serum that contains 500 milligrams of CBD and retails for $125 has been a top 5 best-selling product within the CBD category and a top 15...