How coronavirus has changed beauty PR Communicating beauty's touch-and-feel element into the virtual age, adjusting product launch strategies sans brick-and-mortar retail support and finding sensitive ways to even talk about beauty are just some of the challenges that both agencies and in-house publicists are facing. It's not easy to do, on top of the usual, fervent...
Has the Amazon beauty reckoning finally arrived? For luxury, prestige and the indie beauty brands, the platform’s proposition in a Covid-19 climate is more than tempting.
Layoffs, furloughs, rent deferrals and government assistance: What the beauty industry is facing during coronavirus Like the U.S. restaurant industry which has been badly hit by Covid-19, the beauty segment -- particularly service-oriented businesses -- is facing an existence that no small company could have been prepared for.
How internet culture and Instagram changed the rules of internships When 21-year-old Hunter College student Kenneth Pabon began looking for a fashion internship during his spring 2019 semester, he took a little bit of a different approach to finding his gig. Pabon did not use Hunter College’s career advising office or scour online job boards like LinkedIn, where he does...
Moon Juice’s Amanda Chantal Bacon: ‘We’ve chucked all those marketing emails, put the kibosh on it right away’ Knowing the difficulties that all industries -- especially fashion, beauty and wellness companies -- are facing and will face in light of coronavirus, we have reached out to the founders and CEOs we regularly cover to discuss their challenges. First up, Amanda Chantal Bacon of Moon Juice.
Fitness and beauty-service companies are going digital to stay afloat In many ways Obé, like Peloton and Mirror, was better prepared for social distancing compared to its IRL counterparts. And what's happening in the fitness segment is also being mirrored in the beauty services space, which like the restaurant industry has taken a major employee hit.
To launch or not to launch: The beauty industry reacts to coronavirus Many beauty companies are negotiating their product or channel launch plans in today's coronavirus climate.
Sephora vs. Ulta: Who is better prepared for coronavirus? Now that Sephora and Ulta have pressed pause on physical stores due to coronavirus, their omnichannel strategies will be put to the test. Both companies have spent the last three years linking their store teams with digital. But in this environment, pushing beauty sales will likely come down to who...
Despite coronavirus, Henry Davis and Ariel Wengroff are launching their new company’s first brand On Tuesday, personal care line Hiki debuts DTC-first. Unlike Glossier that crosses the makeup and skin-care categories, Hiki's lineup is made up of once-forgotten, but now popular drugstore products like body wipes, deodorants, antiperspirants, anti-chaffing sticks and body powder. Hiki is the first line to come out of Arfa, a...