Womaness follows other "cool" menopausal offerings from Arfa's State Of and Procter & Gamble's Hair Biology, both of which launched last year, as well as Better Not Younger and Kindra. And other brands that are known for younger Gen-Z and millennial shoppers are also dipping their toe into the once-taboo...

Unlike many beauty entrepreneurs, Melissa Butler, founder and CEO of The Lip Bar, wasn't a makeup or skin-care fanatic. Butler started her professional career at Barclay's, and her entree into beauty was driven by being frustrated with how women were judged by their looks -- this was especially true on Wall...

Thus far, luxury beauty brands have focused their refillable efforts on limited assortments as they try to teach customers new behaviors and keep packaging costs low.

When Jenna Lyons left her role as president and executive creative director of J.Crew in 2017, few assumed that her next act would be in beauty. But in September 2020, Lyons debuted LoveSeen, her eyelash extension brand with digital connection and content at its core. Lessons Lyons enforced at J.Crew --...

This week, I offer a fly-on-the-wall look at what diversity and inclusion mean at Ulta Beauty.

Lancôme is testing the strategy for its Advanced Génifique franchise of three products in the U.S. On April 17, the L'Oréal-owned brand launched a virtual pop-up that features Lancôme international scientific director Dr. Annie Black, dermatologist Dr. Camille Howard and master trainer Annie Howard. Within the pop-up, Lancôme's product pages,...

Amy Liu, founder and CEO of Tower 28, had dreams of being a beauty founder, in large part because she watched her father live out his own entrepreneurial dreams. But instead, she chose to work for some of the biggest founder-led brands before starting her own clean makeup company in...

Johnson & Johnson's Neutrogena is the latest to update its positioning. Today, the 91-year-old brand beauty announced a new mission to level the playing field in skin health. Called for "For People With Skin," the brand purpose is meant to combat inequality as it pertains to socioeconomic status, race, ethnicity...

This week, I look at how Nars is translating real-life beauty experiences to digital, check in on BeautyPie, and showcase yet another review platform moving into commerce.