Amid talk of social media burnout, brands are searching for the next big platform to reach Gen Z. Two marketing veterans are coming out with a new app that they say is the answer. 

In the world of #BeautyTwitter, dark humor has been a major theme of reactions among influencers. Many are reacting to their loss of the blue check, while some are offering their fans an explanation of why they felt the need to subscribe, after all.

Ahead of Earth Day, Caliray founder and Urban Decay co-founder Wende Zomnir talked Caliray's approach to sustainability and getting back into the startup game.

While Snapchat now has over 750 million monthly active users, its Snap Partner Summit today is also highlighting how brands can use its technology off the mobile app both online and in real life. 

When it comes to taking a stand against anti-trans online attacks, beauty and fashion have proven more resilient than beer in recent months.

From party sponsorships to full-fledged influencer events, beauty and fashion brands flock to Coachella.

From upgrading counterfeit detection technology to destroying fakes and raiding factories, Amazon says it’s pulling out all the stops to prevent fakes on its platform. 

Instead of frolicking in fields in flowing dresses, the Madewell girl is heading back downtown. 

As brands bet on whitelisting creator content for their advertising strategies on TikTok and Instagram, creator commerce platform LTK (formerly Liketoknowit) is doing ad buys for the first time.