A new Animal Crossing campaign is one of the latest ways Gillette Venus has undergone a branding refresh in a market awash with DTC disruptors.

As top streetwear label Supreme makes its foray into beauty with a new Pat McGrath collaboration, the partnership marks latest example of the increasing links between beauty and streetwear. 

With Clarisonic’s remaining inventory nearly cleared out as the company prepares for its September 30 shutdown, other beauty device brands are zeroing in on where the brand went wrong and adapting their businesses accordingly.

Following its Target launch in the U.S., Versed Skincare continues its push toward making clean beauty accessible. It has new distribution in one of Canada’s largest drugstore chains, Shopper's Drug Mart.

“Cosmeceutical” and “scientific” are some of the words that come to mind when thinking of German skin-care brands, but the G-beauty world is increasingly getting on board with clean, natural and plant-based marketing. 

After decades of business travel for the international expansion of Fresh Beauty, the brand’s founders have launched boutique hotel The Maker in Hudson, New York.

While optimistic about Microsoft’s proposed acquisition of TikTok, the app’s top influencers are weighing their options on newly launched competitors including Instagram Reels, Triller and Byte. 

After teaming on makeup collaborations with Anastasia Beverly Hills and Too Faced, beauty influencer Jackie Aina is branching out into fragrance and self-care with the launch of her first brand, Forvr Mood.

Despite the weekend’s TikTok ban scare, mega-influencer Addison Rae’s new beauty brand Item Beauty is joining the rapidly growing group of TikTok influencer beauty brans.