Deciem’s Black Friday boycott continues as it eschews ‘hyper-consumerism’ Taking its Black Friday boycott into a second year, The Ordinary's parent company Deciem is solidifying its position as the Patagonia of the beauty world.
With $55 toothpaste, indie oral care is going even more upscale As the oral care category sees an influx of style-oriented new brands, high-end players are entering the market.
Beauty’s hottest new collaborators: Muppets and cartoon characters From Miss Piggy to Disney princesses and Baby Yoda, characters with devoted fan bases are becoming the latest "influencers" driving beauty collab buzz.
Twitch emerges as rising platform for beauty brands Beauty influencer and Em Cosmetics founder Michelle Phan may have nearly 9 million followers on YouTube, but there’s another video platform that she watches constantly: Twitch.
The Blackpink effect: K-pop’s global branding power extends to beauty MAC Cosmetics announced Lisa, a member of the K-pop girl group Blackpink, its global brand ambassador last week.
‘Drugstore beauty’ is taking on a whole new meaning On Friday, skin-care brand Boscia is announcing its launch in select Walgreens locations across the U.S., where it has sold eight of its most popular products since October 16.
Biotech’s longevity obsession reaches the beauty industry Launching today, well-funded OneSkin is bridging the worlds of biotech and beauty as it unveils its first product via DTC e-commerce after four years in development.
James Charles’ ‘Instant Influencer’ gives beauty brands a direct line to Gen Z As YouTube has become a main source of entertainment for "cord-never" Gen Z, Morphe announces a new partnership with Instant Influencer winner Ashley Strong.
Paul Mitchell joins clean hair-care market Launching today, the new Paul Mitchell Clean Beauty brand is the latest in a wave of new clean hair-care launches.