From Vimeo to Instagram, how Dermalogica is embracing shoppable livestreaming across platforms As the rush toward shoppable livestreaming continues in the U.S., beauty brands are experimenting with a range of different platforms.
DTC beauty brands double down on cross-category collabs From plants and deodorant to meal kits and skin care, beauty and personal care brands are forging Instagram alliances with labels across the DTC world.
CES Report: Beauty-tech trends to watch in 2021 Customized beauty and AR try-on were hot topics at CES this year as beauty continues to make its mark on the annual event.
How ‘shampoo-free’ hair brand Hairstory achieved 85% revenue growth during the pandemic As DTC hair-care sales have surged during the pandemic, “anti-shampoo” brand Hairstory has seen the benefits.
Female cannabis founders tap into wellness branding With legalized recreational marijuana on the horizon for New York, female founders are bringing more sophisticated branding to the world of weed.
Coola expands from sun care to skin care with non-SPF products Known for its sunscreen and self-tanner, Coola is expanding its product range to skin care.
What happens when a major beauty influencer supports the Capitol mob As the U.S. continues to process what happened in the Capitol on Wednesday, the beauty community cannot avoid the issue.
Nailfluencers gain cult status in the era of home manicures Already popular pre-pandemic for their colorful, intricate or minimalist nail art, nailfluencers have taken off in the era of at-home manicures (and extreme boredom).
Will ‘Veganuary’ make vegan beauty go mainstream? Vegan beauty is no longer a fringe beauty movement, as a growing number of brands are eschewing animal products.